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InSync Technology Joins Forces With Hiscale For Conversion Solution

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InSync Technology has joined forces with Hiscale to produce on-demand conversion solution FrameFormer for FLICS, aimed at broadcasters and content owners of any size.

The integration will benefit broadcasters and content owners who face unexpected needs for frame rate and format conversion, such as when footage that was expected to be 1080 50i turns out to be 720 30p, and there's no option to reshoot, or when a client requests a clip for integration into a UHD 59p program, but the only version on the server is HD 50i.

The solution creates a new option for pay-per-use standards conversion. With FrameFormer for FLICS, users pay for time-limited use on their preferred cloud platform, with no large upfront cost to start using a new converter, and the customer avoids being locked into a costly contract with a single vendor.

FrameFormer is a high quality, motion compensated standards converter that offers frame rate and format conversion including deinterlacing, up/down/cross conversion, aspect ratio conversion, cadence management, and SDR/HDR/WCG tools for all types of content, from sub-QCIF up to 8K and beyond. FrameFormer has been designed to provide reliable conversions with automated settings, enabling fast deployment without lengthy parameter setup.

Accessing FrameFormer via FLICS provides the ultimate in flexibility, enabling customers to use their in-house processing resources as far as they can stretch, then offload peak demand into the cloud as required. FLICS incorporates transcoding, open APIs for integration into any preferred workflow, autoscaling to handle incoming peak demand, and load distribution to make the most of available resources.

At IBC2018, Hiscale and InSync will demonstrate the FrameFormer for FLICS solution, which is already in evaluation with a major European broadcaster. The demonstration will show the outstanding quality InSync's FrameFormer standards converter delivers within the Hiscale FLICS video transcoding platform.

"Linking up with Hiscale gave InSync a unique opportunity to partner with an agile and innovate company," said Managing Director of InSync Technology Paola Hobson. "FrameFormer for FLICS is one of the most flexible solution for software standards conversion available in the market. It enables media companies to manage both high volume and occasional conversion needs with one integrated solution."

"In working with InSync Technology, we add the highest quality media processing algorithms to our application," added Tilo Skomudek, CEO of Hiscale. "Using our FLICS Elastic Transcoding Cluster with the new FrameFormer plug-in on standard server hardware or cloud VMs, we are offering a fully flexible product which reflects the customer needs of scalability, platform independence, and quality."

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