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InSync To Introduce New Integrations At IBC

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InSync Technology is to unveil its latest integrations with media asset management (MAM) and other systems at IBC 2018.

The new integrations include deployments within Dalet AmberFin, Marquise Technologies' MIST mastering system, and the Hiscale FLICS transcoding environment.

They allow for more flexibility and options when deploying FrameFormer.

Paola Hobson, Managing Director, InSync Technology, said: "Multiplatform distribution of content is essential in today's broadcast and media services, and with the proliferation of different content formats, new tools such as HDR and WCG, and production now at 8K and beyond, there's never been more need for high quality standards conversion. Repurposing material for multiple distribution platforms not only allows you to grow your audience, it also enables you to generate more value from each asset. However, the value of your assets can be lost, and audiences can switch off if you don't pay attention to quality. FrameFormer by InSync ensures that you get the best from your assets, whatever the application."

New MAM Workflow Integrations
To give customers more choice in how and where they use FrameFormer, InSync has partnered with a number of broadcast workflow solutions providers, making FrameFormer available within a range of products. At IBC2018, InSync will announce several new integrations, including deployment within Dalet AmberFin and other media asset management systems and the Marquise Technologies MIST mastering system.

IBC visitors can see these integrations on Dalet Stand 8.B77 and Marquise Technologies Stand 7.D49.

Hiscale FLICS Integration for Cloud Pay-Per-Use Converter Option
Many broadcasters and content owners face unexpected needs for frame rate and format conversion. For example, footage that was expected to be 1080 50i turns out to be 720 30p, and there's no option to reshoot, or a client requests a clip for integration into a UHD 59p program, but the only version on the server is HD 50i. Keeping a standards converter on standby for such situations is not cost-effective.

At IBC2018, a new option for a pay-per-use standards conversion solution will be demonstrated — FrameFormer for FLICS. The FrameFormer for FLICS solution is already in evaluation with a major European broadcaster. The demonstration will show the outstanding quality available from the FrameFormer standards converter within the Hiscale FLICS video transcoding platform.

InSync FrameFormer Conversions Demonstration

On InSync Stand 8.D97, visitors will see results of the FrameFormer software motion compensated standards converter converting a range of UHD content between multiple different frame rates. The demonstrations will allow customers to see up-close the superb quality available with FrameFormer and its ability to handle a wide range of material, including content produced with High Dynamic Range.

InSync invites customers to compare the UHD source with the FrameFormer conversion to verify the quality of conversion. The proof of a great standards converter is in its ability to handle high contrast, fast moving, detailed content, which the demonstration will clearly show.

InSync Technology and its new integrations will be available at Stand 8.D97 at the 2018 IBC Show in Amsterdam, 13-18 September.

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