Broadcast News

Bookmark and Share
06/07/2018

Should IBC Be One Day Shorter?

News Image
SHOULD IBC BE 4 DAYS NOT 5 and run from Monday to Thursday like NAB?

I was asked to complete a survey by the IBC organizers about the future of the event and whether there should be "added value" by offering various things for visitors on what have turned out to be “quiet days” right though to whether the Exhibition should be a day shorter – ie 4 days instead of 5. There is of course a precedent for this in that NAB which is more than double the size, runs from Monday through to Thursday and somehow everyone fits everything in. 

Turn back the clock some 30 years and there were basically only two Trade shows that covered our Industry; NAB in April then later in the year, either the Montreux Symposium or IBC on alternate years. That was the way that the world was – our industry was very profitable and companies like Ampex thought nothing of spending £100K on a stand plus the ancillary costs. But then a 2" Video Recorder cost more than that so everything was in proportion;  the NTSC countries generally heading for NAB and the rest of us to Europe.

The situation today is very different;  there are still the "big ones" – NAB and now just IBC – but over the years, the likes of Broadcast Asia in Singapore, Broadcast India, SMPTE in Australia, SATIS in France, IFSEC, BVE and many others provide opportunities to show and see the latest equipment – already previewed via Social Media and the Internet – with shows being shorter and much less expensive for both exhibitors and "local" for visitors.

The lesson of Montreux needs to be learned. In 1992, IBC became an annual event, Montreux having decided not to continue in the face of basically a rebellion over the lack of suitable exhibition space, eye-wateringly exorbitant prices all round (especially hotels) and lack of local facilities for what was becoming a very large exhibition. It was however a lovely place to be, albeit on someone else’s budget. Sadly, the same can now be said for Amsterdam which understandably takes full advantage of the captive audience that IBC provides. The transport can barely cope any longer and hotels that are normally €69 a night including breakfast suddenly become €179 with breakfast extra. For a small company like ours, this ends up being a significant expense – stretched out to 5 days for the show – and over a weekend – plus the setup days.

And then there are the visitors. There was a time pre-2008 that people would pay their own fares to come to IBC over the weekend, combining it with some R&R in Amsterdam. Saturday and Sunday used to be our busiest days. Different now – Monday is our busiest day by far. People cherish their weekends at home and with the general clampdown on expenses, there needs to be full justification to be able to visit IBC which now happens in "work time" with quite a number now coming for the day (Monday) and just maybe two. 

So IBC is under a two-pronged attack;  bearing in mind that people like to be home on time on Fridays, for Visitors there is only one full working day (Monday); everyone knows, Tuesday is pretty well dead. And for Exhibitors, IBC is extremely expensive and there are now many other possibilities.  One IBC’s worth of cost can pay for two or more smaller shows or a dozen Roadshows which can produce many more tangible results.

IBC is worthwile but I would implore the organizers – please make the show 4 days;  please make those days Monday – Thursday – please make it less expensive to both exhibit and visit - and please listen; I am not the only one.


This article is also available in the July edition of Broadcast Film & Video. Available here.
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

21/04/2023
Magnifi Scoops NAB Product Of The Year Award
Magnifi has been awarded the prestigious 2023 NAB Product of the Year award in the AI and machine learning category for its flagship product, Magnifi
20/04/2023
MCX8000 Wins Product Of The Year Award At NAB 2023
ST Engineering iDirect's MCX8000 has won Product of the Year Award at NAB 2023. Broadcasters today are looking to lower CAPEX and OPEX and to be more
19/04/2023
Zero Density Displays Virtual Video Bundle At NAB 2023
Zero Density has announced ZD | Virtual Studio, a new software bundle that lowers the barrier of entry into virtual production. ZD | Virtual Studio is
18/04/2023
Brompton Technology To Demonstrate TrueLight® At NAB 2023
Brompton Technology is set to make history at the highly anticipated NAB Show in Las Vegas by demonstrating its game-changing innovation, TrueLight®,
28/03/2024
Dalet Announces NAB Showcase 2024
Dalet has announced its 2024 NAB showcase (booth #W1713). Attendees can experience firsthand Dalet's collaborative, AI-enabled workflows that harness
27/03/2024
Backlight To Display Innovative Solutions At NAB Show 2024
Backlight is to return to the Las Vegas Convention Center in April to showcase its innovative and award-winning solutions at this year's NAB Show. Sin
22/03/2024
Matrox® Video To Provide Product Demos At NAB Show 2024
Matrox® Video will exhibit in Booth SL5073 at the 2024 NAB Show, April 13-17 in Las Vegas, providing product demos and featuring customer stories that
21/03/2024
Clear-Com To Highlight Range Of Products At NAB Show 2024
Clear-Com® is set to captivate attendees at the National Association of Broadcasters (NAB) Show from April 13 to April 17, 2024, in Las Vegas, Nevada.
15/03/2024
JVC Professional Video To Feature Special Guests At NAB Show 2024
JVC Professional Video will feature special guests, including NDI Technical Director Roberto Musso and vMix Senior Systems Engineer Heath Barker, at t
14/03/2024
Imagine Communications To Showcase Latest Innovations At NAB Show 2024
At the 2024 NAB Show, Imagine Communications is to showcase its latest innovations in its broad portfolio of Make TV and Monetize TV solutions in the
14/03/2024
Ateme To Return To NAB Show 2024
Ateme is to return to the 2024 NAB Show in Las Vegas, USA. From April 13th to 17th, in booth W1721, Ateme will showcase a series of cutting-edge solut
12/03/2024
Grass Valley To Unveil Its Latest Advancements At NAB Show 2024
Grass Valley® is to unveil its latest advancements at NAB Show 2024, to be held from April 14th to 17th at the Las Vegas exhibition and conference cen
08/03/2024
New Actus Multiviewer And AI Products To Be Unveiled At 2024 NAB Show
Actus Digital has productised the six specialty areas within its platform to now also offer each as an affordable standalone product. After significan
07/03/2024
Ross Video To Display Latest Product Innovations At 2024 NAB Show
Ross Video has announced its plans for the 2024 NAB Show, taking place April 14-16 at the Las Vegas Convention Center. With a major presence at the ev
05/03/2024
PHABRIX To Display Full Suite Of Instruments At NAB 2024
PHABRIX has announced plans to exhibit its full suite of instruments at NAB 2024, including the Qx, Rx and Sx Series. PHABRIX and parent company Leade