Broadcast News

Bookmark and Share
06/07/2018

Should IBC Be One Day Shorter?

News Image
SHOULD IBC BE 4 DAYS NOT 5 and run from Monday to Thursday like NAB?

I was asked to complete a survey by the IBC organizers about the future of the event and whether there should be "added value" by offering various things for visitors on what have turned out to be “quiet days” right though to whether the Exhibition should be a day shorter – ie 4 days instead of 5. There is of course a precedent for this in that NAB which is more than double the size, runs from Monday through to Thursday and somehow everyone fits everything in. 

Turn back the clock some 30 years and there were basically only two Trade shows that covered our Industry; NAB in April then later in the year, either the Montreux Symposium or IBC on alternate years. That was the way that the world was – our industry was very profitable and companies like Ampex thought nothing of spending £100K on a stand plus the ancillary costs. But then a 2" Video Recorder cost more than that so everything was in proportion;  the NTSC countries generally heading for NAB and the rest of us to Europe.

The situation today is very different;  there are still the "big ones" – NAB and now just IBC – but over the years, the likes of Broadcast Asia in Singapore, Broadcast India, SMPTE in Australia, SATIS in France, IFSEC, BVE and many others provide opportunities to show and see the latest equipment – already previewed via Social Media and the Internet – with shows being shorter and much less expensive for both exhibitors and "local" for visitors.

The lesson of Montreux needs to be learned. In 1992, IBC became an annual event, Montreux having decided not to continue in the face of basically a rebellion over the lack of suitable exhibition space, eye-wateringly exorbitant prices all round (especially hotels) and lack of local facilities for what was becoming a very large exhibition. It was however a lovely place to be, albeit on someone else’s budget. Sadly, the same can now be said for Amsterdam which understandably takes full advantage of the captive audience that IBC provides. The transport can barely cope any longer and hotels that are normally €69 a night including breakfast suddenly become €179 with breakfast extra. For a small company like ours, this ends up being a significant expense – stretched out to 5 days for the show – and over a weekend – plus the setup days.

And then there are the visitors. There was a time pre-2008 that people would pay their own fares to come to IBC over the weekend, combining it with some R&R in Amsterdam. Saturday and Sunday used to be our busiest days. Different now – Monday is our busiest day by far. People cherish their weekends at home and with the general clampdown on expenses, there needs to be full justification to be able to visit IBC which now happens in "work time" with quite a number now coming for the day (Monday) and just maybe two. 

So IBC is under a two-pronged attack;  bearing in mind that people like to be home on time on Fridays, for Visitors there is only one full working day (Monday); everyone knows, Tuesday is pretty well dead. And for Exhibitors, IBC is extremely expensive and there are now many other possibilities.  One IBC’s worth of cost can pay for two or more smaller shows or a dozen Roadshows which can produce many more tangible results.

IBC is worthwile but I would implore the organizers – please make the show 4 days;  please make those days Monday – Thursday – please make it less expensive to both exhibit and visit - and please listen; I am not the only one.


This article is also available in the July edition of Broadcast Film & Video. Available here.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/03/2020
NAB To Unveil NAB Show Express
NAB President and CEO Gordon Smith has confirmed NAB will be unveiling a new digital offering called NAB Show Express as well as enhancing NAB Show Ne
07/02/2019
SMPTE Announces Theme For 2019 NAB Show's Future of Cinema Conference
SMPTE® has announced the title and theme for the 2019 NAB Show's Future of Cinema Conference (FoCC), produced in partnership with SMPTE. The FoCC, "No
29/01/2019
NAB To Present Spirit Of Broadcasting Award
The National Association of Broadcasters (NAB) will present the Spirit of Broadcasting Award to veteran radio industry reporter Tom Taylor during the
17/01/2019
Cathy Hughes To Be Inducted Into NAB Broadcasting Hall Of Fame
Founder and Chairperson of Urban One, Cathy Hughes will be inducted into the National Association of Broadcasters (NAB) Broadcasting Hall of Fame at t
17/05/2017
Anton/Bauer Introduces LPD Discharger At 2017 NAB Show
Anton/Bauer, a Vitec Group brand, launched its all-new LPD Discharger at 2017 NAB Show. Developed in partnership with one of the world's largest renta
16/05/2017
Omnitek Welcome Successful NAB Show 2017
At NAB 2017, Omnitek launched the Ultra TQ which proved very popular with broadcasters attending the show. Many were investigating the requirements fo
08/05/2017
Riedel Brings A Wealth Of Innovation To 2017 NAB Show
At this year's NAB Show, Riedel Communications unveiled its latest innovations in real-time signal distribution, networking, and intercom solutions fo
05/05/2017
Quantum's StorNext 6 Secures Awards At NAB 2017
Quantum has won a number of industry accolades at the 2017 NAB Show in Las Vegas. The company's StorNext 6, a new release of the StorNext platform, wa
05/05/2017
Studio.One Scoops Industry Awards At NAB 2017
Studio.One has won two major industry awards at NAB 2017. The virtual camera system from AzilPix picked up the IABM Game Changer Award 2017 in the Acq
04/05/2017
Bluebell Puts IP And 4K UHD Fibre Transport Front And Center At NAB
Spring is upon us in the northern part of the globe, and with it our thoughts turn to our annual trip to NAB. Our three main areas of focus this year
04/05/2017
Calrec Audio Reveals V8 Software Updates At NAB 2017
Calrec Audio has revealed a number of updates to its V8 software. The new developments were unveiled by the company at the recent 2017 NAB Show in Las
05/04/2017
Spot & Spin To Launch Pay-As-You-Go Content Management Services At NAB
Spot & Spin is to launch its range of pay-as-you-go content management services at the the 2017 NAB Show in Las Vegas. "Spot & Spin gives film and tel
31/03/2017
New TVLogic Reference 4K And OLED Monitors At 2017 NAB Show
TVLogic, designer and manufacturer of LCD and OLED High Definition displays, is introducing several new 4K HDR and OLED monitors at the NAB 2017 that
30/03/2017
Clear-Com Freespeak II To Feature At NAB 2017
Clear-Com's FreeSpeak II wireless digital intercom system will be featured as hands-on technology for delegates to try at Waskul.TV's StudioXperience
30/03/2017
Transvideo & Aaton Digital Announce New Products For NAB 2017
Transvideo and Aaton Digital have announced that they will both show new products for the cinematography and broadcast industries at NAB 2017. Transvi