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Avid To Exhibit At NAB, NAMM And IBC Shows

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Avid Technology has updated its outlook on large trade shows in the media & entertainment industry by announcing its return to show floor exhibiting at the NAB Show and the NAMM Show in April, as well as the IBC Show in September, noting the improved pandemic conditions and the safe and effective execution of recent large trade shows.

Across these events and others, the company will deliver debut demonstrations of software and integrated solutions that elevate the creativity and collaboration of media companies, production teams, and individual content producers working in TV, film, and music.

Avid CEO & President Jeff Rosica said: "The vigorous pace of product innovation coming out of Avid to solve customers' most urgent needs is unprecedented. While we have a lot to unveil at trade shows throughout this year, Avid's exhibitions will stand out as sharply defined hubs where the community should expect to learn what they can achieve now to get ahead of escalating demand for the best quality content with the greatest degree of creativity, collaboration, and cost-efficiency. Personally, I'm excited that people will encounter a company that has completely reimagined how these events can bring immediate value to visitors."

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