Atlona Strengthens Presence In The Residential AV Market

Atlona continues to strengthen its presence in the residential AV market through expansion of its partner network, with N & S Marketing becoming the latest manufacturer’s representative to sign on.

Based in Bellevue, Washington, the 41-year-old firm will represent Atlona and its products throughout the Pacific Northwest, covering Alaska, Oregon, Washington and western Idaho.

N & S differentiates itself from competitive firms by working closely with the design and architectural communities, in addition to its full-service approach with dealers and custom installers of all sizes. The company's highly experienced team will also work closely with Atlona’s sales and technical personnel across sales, marketing, training and education initiatives.

According to Grover Reed, Vice President of Sales and Marketing, N & S Marketing, the addition of Atlona will strengthen its position as a full-service provider for whole-home AV distribution in the residential space. Reed adds that the strength of Atlona’s AV over IP and circuit-based video switching solutions, notably its recently-introduced Omega Series, will also help N & S Marketing increase its value for light commercial projects.

"Atlona's reputation as a market leader in video switching and an early innovator in AV over IP stands apart, and their solutions were the perfect fit to strengthen our networking and infrastructure portfolio," said Reed. "In addition to serving residential systems of any size, we believe the flexibility and technical superiority of their solutions will add value to light commercial projects that require huddle rooms, smaller conference spaces, and whole-building AV distribution for restaurants and other small businesses. This is especially important to our growth, as we see residential dealers shifting as much as 40 percent of their business to light commercial projects."

Reed believes that Atlona's OmniStream R-Type AV over IP platform will help his customers address increasing requests from end users to streamline the infrastructure in homes and businesses. "Moving everything to the IP network is proving much less expensive and easier to manage from an infrastructure standpoint," he said. "Atlona has found a way to move and manage high-quality audio and high-resolution video content throughout a home or building without having to install 65 different boxes."

The N & S Marketing team will complement their sales and support strategy with training and educational initiatives, some of which will take place in cooperation with Atlona.