Broadcast News

Bookmark and Share

Are Technology Awards Still Worth The Effort?

News Image
It's officially awards season in the US – the last and first couple of months of each year when the most prominent and prestigious film awards are celebrated.

Locally, our calendars are also packed with awards ceremonies for the tech that goes into making and sharing our favourite shows. But each year there seem to be more of these awards – more categories, more ceremonies and more award icons featuring on home pages and in email signatures. Have technology awards lost their lustre in this crowded marketplace?

The case for technology awards
Winning an award means your product or project has been recognised as valuable – normally by an impartial group of experts in that field. An award inspires confidence in your company and the services or products you provide – particularly if the award comes from a brand you trust. Most awards organisers provide significant exposure to the nominees and winners – at awards ceremonies, on social media and in trade press. This publicity can help you reach new audiences and secure new business based on your win.

When technology awards go wrong
The benefits of winning an award are dependent on your target market recognising both the value of the award and the organisation that has presented it to you. If the market is flooded with awards from every trade publication, organisation and corporation out there, the danger is that all awards will be devalued – if only because they get lost in the noise. The biggest threat to any competition is when the integrity of the judging is called into question. Because many of the industry awards are organised by companies that count some of the entrants amongst their client-base, it can be difficult to prove that commercial interests don't play a role when winners are chosen.

How to make your award entry pay off
The first step to making your award entry pay off is to choose the right awards and category. Even if there's no entry fee, award submissions take time to put together and the only way you'll get any return on this investment is by being shortlisted or winning. Only consider entering awards that you are confident you can win. Evaluate the cost vs the benefits of winning. Paying to enter, sponsoring tables at the awards ceremony and spending time putting a winning entry together can become expensive, and while some free-to-enter awards may be less prestigious or provide less publicity for the winners this is not always the case. Make sure that the organisation running the awards is reputable and familiar to your target market.

Once you've chosen to enter, commit to putting a winning entry together. This means researching previous winners and guidelines and then allocating the necessary time and resources to write the entry and gather pictures, testimonials and other evidence of success. Don't compromise your entry because you've put it together in a rush. Finally, repurpose your entry. A lot of the content in a good award submission is the same as in a case study and repurposing it this way provides opportunities to share your success story with the trade press or post it on your website. So, even if you don't win, your time putting the entry together hasn't been wasted.

Good luck!

This article also features in the November edition of Broadcast Film & Video.


Top Related Stories
Click here for the latest broadcast news stories.

RTS Opens Entries For Student Television Awards 2018
The Royal Television Society (RTS) has opened entries for the RTS Student Television Awards 2018. The awards recognises work created by undergraduate
Call For Submissions For IBC Innovation Awards
IBC 2018 has announced a call for submissions for its Innovation Awards. The exhibition is taking place in the RAI in Amsterdam from 14 - 18 September
IABM Announces Shortlist For Annual Awards And BaM Awards
IABM has announced the shortlisted entries for the 2021 edition of both its Annual IABM Awards and BaM Awards®, the latter again being rolled into a s
IBC Looks To Future Innovation
IBC has once again launched the search for the most innovative applications of technology in electronic media and entertainment. Call for entries are
Stage One forges award winning partnerships
Stage One clients - including Jack Morton Worldwide, PCI Fitch and TRO - have been winning awards in abundance this year and the team at Stage One is
Submissions Open For Music Producers Guild Awards 2018
To mark the 10th anniversary of the Music Producers Guild Awards, organisers are promising that the next ceremony, which takes place in London on Marc
The Operators Awards 2018 To Be Announced At BSC Awards Night
Some years ago, the Association of Camera Operators (ACO), British Society of Cinematographers (BSC) and the Guild of British Camera Technicians (GBCT
Entry Opens For RTS Scotland Awards 2015
The Royal Television Society (RTS) has announced entries for the RTS Scotland Awards 2015 have now opened. The awards cover all forms of production in
RTS Student TV Awards Entry Opens
The Royal Television Society has opened entries for the RTS Student Television Awards 2014. The Awards, which recognise the best in student television
Entry Open For British Animation Awards
Entries have opened for the 2008 British Animation Awards (BAAs). The prestigious awards are held every two years and cover all aspects of the UK anim
Entry Deadlines for IBC Awards Drawing Near
Citizen journalism, digital cinema delivery and innovative sports graphics: they may not seem to have much in common, but they were the winners of the
Irish Film And Television Awards Entry Now Open
The Call for Entries for the 4th Annual Irish Film and Television Awards is now open. Submissions are invited for categories in film, television, shor
Double Nomination Success For MG ALBA
MG ALBA has warmly welcomed the news that FilmG, its Gaelic Short film competition and the MG ALBA Scots Trad Music Awards have both been shortlisted
RTS Launches Craft & Design Awards 2018
The Royal Television Society (RTS) has launched the RTS Craft & Design Awards 2018. The Awards celebrate excellence in broadcast television and aim to
Entries For Rise Awards Now Open
Rise has announced that entries for its annual Rise Awards are now open. Taking place at Troxy in London on Tuesday 19 November, the awards will be st