Broadcast News

Bookmark and Share

Team Effort Makes For Best Effect

News Image
In line with the US and European markets, the UK Post and VFX sector continues to be very competitive, says Peter Hampden, Managing Director, Lipsync.

The perennial request from our clients is to deliver better quality, faster and for less money, which has created a fiercely competitive marketplace. Reputation is everything and we rely on building and maintaining relationships with producers; this has allowed us to expand successfully into the US.

In the VFX area in particular we quite often find ourselves competing with facilities in Canada. The generous tax incentives that the Canadian government implement means it can be tough for UK facilities like us. Although sterling has recently dropped against the US dollar, the Canadian dollar has also fallen, so that adds another dimension.

Investing in new technology in the post production sector has always been essential, and remains so; it's important to invest in new capabilities that let the skills of our team shine. We recently invested £300k to upgrade our existing FilmLight Baselight Grading systems to the latest hardware and software, and added another Baselight system with accompanying Baselight Assist, to increase our capacity.

New technology investments such as these mean we can easily adapt to the latest camera formats, 4K, higher frame rates and high dynamic range as well as benefit from the latest software upgrades and features. Having the extra Baselight Assist along with upgraded storage solutions gives us the ability to prepare for grades in advance, meaning we can deliver the fast turnaround that clients demand.

On the VFX infrastructure side, we've quadrupled our render capacity and have chosen Shotgun pipeline and production tracking systems that allow us to continue the high-quality delivery we're known for. Our creativity is our major asset as a post production facility, so all our investments are about giving clients more flexibility, and ultimately allowing the team to benefit from better creative capabilities.

This is indicative of an overall shift that we're seeing across the industry as a whole. The focus has certainly shifted from kit to staff. The volume of repeat customers is testimony to the talented team here at Lip Sync.

There's no doubt that you need the right equipment, but in terms of winning work, talent and business acumen is the most important factor; that's what I have learned in my 30 years in the industry. The confidence our clients have that we can deliver on time and on budget is also something that counts for a lot.

We've recently secured two major projects. We have won the visual effects and Post contract for, Show Dogs, a family comedy that will be released in November 2017. We will also be creating VFX for the Director of Fast and Furious, in his new action film, Category 5, which will hit cinemas in October 2017.

We work very hard to keep our fingers on the pulse. As well as keeping in weekly contact with our existing clients, we circulate with other industry professionals on a regular basis. All these factors combined are what make for continued success in our industry.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

dock10 Expands Team
dock10 has announced the appointment of Hannah Entwistle as Senior Producer in the VFX department. In her new role, Entwistle will work with, and mana
Version2 And LED Creative Team Up For Red Nose Day
Version 2 Lighting and LED Creative recently provided support to the crew and BBC Studios Production team for Red Nose Day 2017. This year's event was
IABM To Distribute Strategic Industry Analysis Report At IBC 2019
IABM is pulling out all the stops at IBC2019 to support its over 500 member companies. Member services at the show include lounges, meeting rooms and
Axon Continues To Expand Team
Axon Digital Design has announced the expansion of its presence in the Russian Commonwealth with the appointment of Georg (Juri) Freibergers as Busine
The Future Group Appoints Industry Veterans To Its Senior Team
The Future Group has announced the addition of two industry veterans to the senior team as it moves its global growth strategy forward. Tom Shelburne
BBC Upgrades Post-Production Facility With Baselight System
BBC Scotland's in-house post-production facility in Glasgow has been upgraded using Baselight's latest powerful 4K/HDR toolset. The Baselight system w
Finding The Root Cause Of Piracy In A Multi-Format, Multi-Resolution Post-Production Industry
Author: Harrie Tholen, Managing Director at NexGuard, and Dan Tatut, VP Business Strategy & Development at Marquise Technologies. The past few years h
Lipsync Provides Full Sound And VFX Post-Production Services For Drama
LipSync has announced its role in providing full sound and VFX post-production services for upcoming drama Alone in Berlin. From tomorrow,01 July, the
Splice Becomes albert's First Post-Production Affiliate
Splice has been announced as the first post-production to become an albert Affiliate. Created to support independent production companies move towards
PHABRIX Joins Leader Team In Latest Acquisition
Leader Electronics Corporation has acquired global manufacturer of video and audio broadcast Test and Measurement instruments, PHABRIX Ltd. The manufa
ES Broadcast Expands Senior Management Team
ES Broadcast Hire has expanded its senior management team in the UK with the recruitment of Andy Scott as the company's first general manager. The app
Bridge Technologies To Team Up With Techtel at BroadcastAsia
Bridge Technologies, in partnership with regional business partner Techtel (Booth 4K3-05), is set to display its broad range of broadcast and broadban
Pixit Media Adds To Team
Pixit Media has announced the addition of Jamie Bean to its team. With more than 20 years' experience in the Media and Entertainment industry, Bean jo
Creative Drive Remains The Beating Heart Of Post Production
We work in an industry where literally "time is money", and while technology and the way we work may have changed over the years, the drive for greate
Axis Add Stereoscopic 3D Software To Quantel Pablo iQ System
Axis Post has become the first European post facility to add Stereoscopic 3D software to its Quantel Pablo iQ system. The 3D Pablo will be installed a