ABC Clients Recognised In Latest TAG Certification Announcement

Companies across the digital advertising sector have been recognised in the latest round of certifications issued by the Trustworthy Accountability Group (TAG), highlighting continued efforts to strengthen transparency, accountability and safety across the industry.

The announcement confirms that a large proportion of companies awarded new TAG Seals relied on auditing support from Audit Bureau of Circulations (ABC). According to the latest release, 70% of companies receiving the Brand Safety Certified (BSC) seal selected ABC as their auditor, while ABC supported 53% of all audited TAG certifications issued across the programmes.

TAG operates a series of global certification programmes aimed at combating criminal activity and improving trust in digital advertising. Its initiatives include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM), each designed to address different risks within the advertising supply chain.

Achieving a TAG Seal indicates that an organisation has implemented policies, processes and controls that align with TAG’s industry guidelines. Certification requires independent auditing to confirm that companies meet these standards, offering third-party assurance to partners and clients.

Mike Zaneis, President and CEO of TAG, said: "As digital advertising becomes more automated and more complex, trust must be earned, not assumed. TAG’s standards reduce fraud, strengthen brand safety and promote accountability across the supply chain - and independent auditing by our long-standing partner, ABC, ensures those standards carry real weight."

Simon Redlich, Chief Executive of ABC UK, said the certification provides a strong signal of commitment to responsible practices in the industry.

"Achieving a TAG Seal sends a strong signal to the market that a business takes transparency and responsible trading seriously. Independent validation gives that commitment real weight."

ABC also congratulated the organisations recognised in the latest certification round, noting that their commitment to industry best practice plays an important role in maintaining confidence across the digital advertising ecosystem.

abc.org.uk