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23/06/2016

HPA Tech Retreat UK To Include Cinema Display Environment

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The Hollywood Professional Association (HPA) has announced it is to collaborate with RealD, Dolby, and other companies to create a special screening environment at the inaugural HPA Tech Retreat UK. The event takes place at Heythrop Park Resort, Oxfordshire, 13 – 14 July.

Richard Welsh, former SMPTE governor who heads the conference alongside HPA VP Jerry Pierce, said: "The support of RealD and Dolby at the Tech Retreat UK will take our screening environment to a new level, immersing the audience in a unique experience. With a combination of RealD, Sony, Dolby, Harmon Kardon and Bell Theatre Services technology and talent, we can present our panellists' incredible content the best way possible. The Heythrop auditorium is being transformed with a 26-foot RealD Ultimate Screen with a Sony high brightness, a dual 3D projection system, as well as a full Dolby Atmos sound system with JBL loudspeakers and amplification from Harmon Kardon and Bell Theatre Services."

Recently, the HPA Tech Retreat UK announced an expanded agenda for the two-day event, including presentations from 'The Jungle Book', experts from record-breaking box office hit 'Finding Dory', an exclusive behind-the-scenes look at 'Game of Thrones' Series 6, and a look at the technology and innovation in Ang Lee's 'Billy Lynne's Long Halftime Walk'.

Other sessions include the practical use of high dynamic range (HDR), immersive sound (object-based audio), cloud applications in media, virtual and augmented reality (VR and AR). Two pre-conference sessions, DPP's first Plugfest, and the Charles Poynton and John Watkinson colour seminar, will kick-off the event.

The HPA Tech Retreat will also feature an Innovation Zone; a curated environment where attendees can explore the latest developments from companies including Avid, Dell, Omnitek, Pixspan, root6, Sohonet, Sundog Media Toolkit and more.

Image: Richard Welsh, HPA Tech Retreat US 2016.

www.hpatechretreatuk.org

(JP/MH)
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