Pixel Power Unveils Broadcast Asia Lineup

Pixel Power has confirmed it will demonstrate its virtualised and cloud solutions at Broadcast Asia 2016. The solutions deliver real-time graphics, full master control and automation from the Amazon Web Services (AWS) cloud. Demos from StreamMaster, Clarity and Pixel Factory will be held on the Pixel Power booth, 5E4-06.

Last month, at NAB 2016, Pixel Power ran a complete channel in the AWS cloud using StreamMaster software, Gallium automation allied to the Pixel Power Clarity graphics. The result was the complete replication of a premium channel playout chain, emulating hardware and software control panels, but with all processing in the cloud. Presentations at Broadcast Asia will feature this cloud solution, the company has said.

StreamMaster is part of Pixel Power's new software-centric product portfolio where it can be run on dedicated hardware, as a virtual machine in a data centre, or in the cloud. It has an optional SDI input and output functionality to deliver uncompromised playout with live graphics, and enables a seamless transition to IP infrastructures and from on-premise to cloud architectures.

The company's Clarity platform is a graphics engine that underpins several other solutions from Pixel Power, while Pixel Factory draws on the Clarity 3D graphics engine. Its automation layer allows it to generate large numbers of sophisticated clips, such as promos, trailers and marketing content, and uses templates, information entered by the commissioning producer, and direct access to the asset management system. The solution automatically generates all versions of a clip – "coming soon", "tomorrow", "later" and "next" – for example, as well as multiple resolutions for broadcast and online services which eliminates unproductive manual work.

James Gilbert, CEO of Pixel Power, said: "The industry is now reaching the tipping point where broadcast engineers understand the huge cost saving and operational benefits of moving to IP connectivity and software-defined systems. We can demonstrate real, operational solutions that can be implemented today. Broadcasters, content owners and distribution companies in the Asian market are very alert to the new realities of our industry, where each has to compete to retain loyal viewers and the advertising dollars they bring. This is an opportunity for broadcasters to leapfrog traditional solutions and in turn making their business as efficient as possible without compromising quality; this is why Pixel Power's proven solutions are seen to be so important."

www.pixelpower.com

(JP/LM)