Piksel Hires Senior VP Commerical, Americas

Piksel has announced the appointment of Jared Timmins as Senior Vice President Commercial, Americas. Jared will work closely with media and entertainment clients in North America who are focused on building online audiences for digital video content.

Supporting Chief Commercial Officer Kevin Joyce and recently-appointed Executive Vice President Commercial Jay Gravina, Jared's appointment reflects Piksel's growing presence and the acceleration of over-the-top (OTT) businesses being launched in the region.

Drawing on over 10 years of media technology experience, Jared's technical background, problem solving skills, and business acumen will strengthen the company's existing network of technical experts and industry strategists, helping clients to liberate their online video content.

Forecasts that global OTT TV and video revenues will reach $51.1bn by 2020 (Digital TV Research) demonstrate the potential for broadcast and media companies to harness new revenue streams and the urgency with which companies will review the role of traditional broadcasting while revaluating new distribution options. In his new role, Jared will help clients diversify their services to retain a competitive advantage.

Jay Gravina, Executive Vice President Commercial, Americas at Piksel, said: "Jared's extensive experience and technical expertise in the media sector will ensure the highest level of project innovation, service and support when helping clients monetize their assets. At a critical point of change for the industry, Jared's strong relationships and professional experience, including leading the global strategic account at Grass Valley and Miranda Technologies, will be crucial in helping clients succeed in the delivery of online content."

Jared will work with clients to leverage the full range of Piksel's Strategic Services suite, utilising Internet TV Business Modeling and Consumer Insights methodology to help clients increase revenues and ensure customer satisfaction.

Jared Timmins added: "It's hugely exciting to join a company which is setting trends for the OTT industry, and investing in focused analysis to make these ventures less difficult and uncertain for businesses. Consumers are going to keep moving online for their content, but only towards services which proactively seek to deliver a personalized, sophisticated end experience.

"Piksel's work around the application of strategic tools is set to greatly change how media businesses interact with their viewers, and my role will be key in communicating the opportunities ahead for industry players. I am looking forward to working closely with Piksel's expanding client base, delivering next generation solutions that will help them to thrive in a shifting media ecosystem."

www.piksel.com

(JP/LM)