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05/08/2014

Expanding The TV Universe...

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Professor Brian Cox is to appear and speak at this year's IBC Show, it has been announced. The physicist and broadcaster will take part in the IBC Conference keynote session 'Television’s Expanding Universe' on Sunday 14 September.

Professor Cox is recognised across the world for his TV series that explore the secrets of life and the universe. He has listed the landmark TV series Cosmos as one of his major influences growing up, and is now exploring how the multi-platform world of television, social media and the internet can inspire the next generation.
"I’m very much looking forward to speaking at IBC2014," he said. "Television programmes like Carl Sagan’s Cosmos and James Burke's Connections had a great influence on me when I was younger, and it’s my view that television is still the most powerful and direct way of inspiring new generations of viewers. Integrating television with social media and the internet enhances that potential. But of course power comes with responsibility, and whilst we celebrate our continuing success, we must also take our responsibility to educate, inform and influence seriously. Can we still strive to be Reithian in today’s multi-platform, multi-channel world? We’d better try if we want to remain relevant, influential, and successful."
Professor Cox will give a keynote address in which he will explain how his broadcasting and story-telling style evolved and will look at the impact of television's expansion since Cosmos first aired in 1980. He will also be giving his thoughts on the physics of television and its future evolution.
The IBC Conference provides a forum for debate and knowledge exchange via a mix of keynotes, panel discussions and master classes with thought leaders, opinion formers and the organisations shaping the industry’s future.
The IBC2014 Conference is built around a series of streams and themes to help delegates navigate the sessions that are relevant to them. Each day of the IBC2014 Conference will focus on a different aspect of the story of broadcast and the themes from each day will then echo throughout the different streams.
Other keynote speakers include David Abraham, CEO, Channel 4, Neelie Kroes, VP, European Union, Matt Brittin, President, Google Europe and Charlie Vogt, CEO, Imagine Communications and Gates Air.

www.ibc.org

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