Broadcast News

Bookmark and Share

SMPTE Releases NAB Report

News Image
The Society of Motion Picture and Television Engineers (SMPTE) has released its report following up on this year's NAB Show, held in Las Vegas at the beginning of April...

SMPTE has accomplished much over the past 12 months, with significant achievements in the three pillars of the Society: membership, education, and standards. While the Society was able to highlight progress in standards areas including ultra high-definition, cinema sound and immersive audio, and integration of information technology into the industry, SMPTE also showcased its ongoing work to provide both members and non-members with unique opportunities to engage with other professionals in discussion of the technical advances and business strategies driving the industry forward.

Conference Session: 2014 NAB Show's Technology Summit on Cinema
The 2014 NAB Show's Technology Summit on Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE, provided an in-depth global view of the current state and future of filmmaking innovation. Sessions touched on the human vision system and the potential impact of improved motion images, and TSC speakers highlighted the many ways in which new technologies are being used to enhance storytelling.
Attendees had the opportunity to see a live demonstration of the latest laser-illuminated projector technology, as well as examples of the effect of high dynamic range on the cinema experience. The latter proved to be one of the hottest topics during the 2014 NAB Show.

One of the most anticipated sessions of the TSC, the "Gravity Gravitas" panel brought together Academy Award-winning cinematographer Emmanuel "Chivo" Lubezki, supervising sound editor Skip Lievsay, colourist Steven J. Scott, and 3D computer graphics supervisor Harry Bardak, with David Cohen, senior technology editor for Variety acting as the moderator.
Focusing on the technical innovations that enabled the movie Gravity, the panel discussed how technicians push the envelope by using innovative creative tools, which results in an audiovisual experience that enhances storytelling and shapes the future of cinematography.

During his keynote to a packed house, industry expert and technical innovator Chris Cookson envisioned a future in which, rather than acquiring images, storytellers instead create images based on acquired models and data. The possibility of using virtual environments to achieve an immersive experience was just one of the future advances Cookson addressed.

In another popular keynote, Elizabeth Daley, dean at the University of Southern California's School of Cinema Arts, discussed the challenge of educators as the art of cinema continues to evolve. She noted that, with technology changing, educating students at the university level has become challenging and teaching fundamental concept is to teach students to adjust their skill sets to embrace innovations.

A complete summary of the TSC will appear in the May/June issue of the SMPTE Motion Imaging Journal.

SMPTE Activity and Announcements
SMPTE Executive Director Barbara Lange announced the availability of three SMPTE Technology Committee Study Group reports on the SMPTE website. The reports include 'Cinema B-Chain and Distribution', the findings of the study group on immersive audio systems, 'Beyond the Digital Conversion: The Integration of Information Technology and Professional Media'; and the report of the UHDTV ecosystem study group.
Lange highlighted SMPTE's expanded educational offerings, including new webcasts for SMPTE executive members and a series focused on emerging technologies that complements the Society's established educational and standards update webcasts. She also directed delegates to the SMPTE Booth where they could try the new SMPTE mobile app for iOS, Android, and Kindle systems, in addition to a Web-based version for other operating systems.

Looking ahead, SMPTE Education Vice President Pat Griffis discussed the upcoming Entertainment Technology in the Internet Age Conference (ETIA 2014) at Stanford University in June and announced that The SMPTE Forum 2015, produced in collaboration with Fernseh- und Kinotechnische Gesellschaft e.V. (FKTG), will take place in Berlin on May 7-8, 2015.

SMPTE Members Honoured at 2014 NAB Show
Ann Marie Rohaly, director of accessibility, policy, and standards for Microsoft's Corporate Accessibility Group, has been named one of TVNewsCheck's 2014 Technology Women to Watch. She received the award during TVNewsCheck's Women in Technology Awards presentation at the 2014 NAB Show. SMPTE Executive Vice President Robert Seidel of CBS received a 2014 NAB Engineering Achievement Award. Ericsson, a SMPTE Platinum Level Sustaining member, was recognized with one of the television industry's highest honors, the NAB Technology Innovation Award, for his pioneering work in Ultra High Definition TV (UHDTV) 4K. SMPTE member Thomas Edwards of Fox Networks received the NAB Best Paper Award.

SMPTE Student Support: Ice Cream Social and Sponsored Memberships
About 75 students from colleges and universities throughout the world flocked to the SMPTE booth to enjoy ice cream while hearing SMPTE members discuss their work in sound, digital cinema, cameras, broadcasting, and manufacturing. SMPTE Executive Director Barbara Lange addressed the group and informed the students about the Louis F. Wolf Memorial Scholarship and Student Paper Award opportunities.
Lange also invited nonmember students to join SMPTE and receive their first year of membership free through the Student Membership Challenge. Through a challenge grant established in 2012 by William Miller, a SMPTE membership director and a SMPTE governor for the New York region, the Society has been able to fund 500 student memberships.

"The 2014 NAB Show was an enormous success for SMPTE," said Barbara Lange. "During the show, the buzz surrounding so many of the initiatives and issues that are a focus of the Society truly reinforced the importance and value of our work. The pace of technological change today is remarkable, and we're proud that, through the efforts of SMPTE study groups and technical committees, and through conferences such as the TSC, ETIA, and the SMPTE Annual Conference, we're helping the industry as a whole to examine and take full advantage of this change."


Top Related Stories
Click here for the latest broadcast news stories.

PHABRIX To Show T&M Range On Leader Electronics Stand
PHABRIX, a Leader Electronics Corporation brand, has announced that it is to exhibit a comprehensive selection of its T&M instruments on the Leader st
SMPTE To Have Huge Presence At NAB 2018
SMPTE is to have a huge presence at the 2018 NAB Show with the 'Future of Cinema Conference', IP showcase, alongside its booth and members. 2018 NAB S
SMPTE's NAB 2015 Presence Signals Society's Leadership In Advancing The Industry
The Society of Motion Picture and Television Engineers (SMPTE) made an impact at the 2015 NAB Show with broad representation across exhibition floors
SMPTE Celebrates Successful NAB
The Society of Motion Picture and Television Engineers (SMPTE) recently celebrated a number of achievements across its three primary focus areas – sta
SMPTE To Have Big Presence At 2018 NAB Show
SMPTE's presence at the 2018 NAB Show will be difficult to miss. Approximately 260 SMPTE Sustaining Members will exhibit at the show, and more than 50
SMPTE Unveils 2016 Directors And Governors-At-Large
The Society of Motion Picture and Television Engineers (SMPTE) Board of Governors has named the its 2016 directors and appointed two new governors-at-
SMPTE Unveil 2017 NAB Services
The Society of Motion Picture and Television Engineers (SMPTE) has unveiled details of the events and resources it is offering at the 2017 NAB Show ne
SMPTE Confirms Upcoming Submission Deadlines
The Society of Motion Picture and Television Engineers (SMPTE) has issued a call for papers for the SMPTE Student Paper Award. It is also accepting ap
Record Numbers Attend SMPTE 2015
The Society of Motion Picture and Television Engineers (SMPTE) have enjoyed a record number of attendees to the SMPTE 2015 Annual Technical Conference
SMPTE Previews IBC Presence
SMPTE is preparing for its trip to the upcoming IBC Show in Amsterdam, with a host of Big Screen and Standard sessions including "HDR Focus: 'Blue Pla
SMPTE Announces Annual Awards Recipients for 2017
SMPTE has revealed the individuals who will be recognized with 2017 awards as part of the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2
SMPTE 2015 Offers Diverse Programme
The Society of Motion Picture and Television Engineers (SMPTE) is to offer an extensive programme of technical sessions at the SMPTE 2015 Annual Techn
SMPTE Celebrates Record-Breaking 2014 Conference
The SMPTE (Society of Motion Picture and Television Engineers) 2014 Annual Technical Conference & Exhibition achieved record-breaking paid attendance,
SMPTE Keeps Education Fresh, Relevant & Rewarding
By Richard Welsh, HPA Tech Retreat UK Co-Chair and CEO of Sundog Media Toolkit. The Society of Motion Picture and Television Engineers (SMPTE) is an i
SMPTE Publish Busy IBC2016 Schedule
Throughout IBC2016, SMPTE will be available within the IBC Partnership Village, where the organisation will discuss current trends in the industry and