Broadcast News

Bookmark and Share
10/08/2018

SMPTE Previews IBC Presence

News Image
SMPTE is preparing for its trip to the upcoming IBC Show in Amsterdam, with a host of Big Screen and Standard sessions including "HDR Focus: 'Blue Planet 2' and 'The Grand Tour'" and "SMPTE ST 2110 Standards Suite: Catalyst for Industry Transformation".

SMPTE Big Screen Sessions
The Big Screen sessions feature the very latest in cinema projection and sound installation. The four-day program takes place in the RAI Auditorium. A world-class forum where creativity meets technology, the Big Screen program allows visitors to hear from the talent behind the camera.

During "HDR Focus: 'Blue Planet 2' and 'The Grand Tour'", the first of two sessions on high dynamic range (HDR) that will be chaired by Randi Altman of postPerspective, Andrew Dune of the BBC and Chloe Blackwell of Chump will take a look at two innovative productions and explain how they used new HDR technology to build scale and bring the screen to life. During "HDR: From Post to Screen", speakers at the cutting edge of HDR postproduction, VFX, grading, and delivery will share their insights and discuss the change of gear needed to get the workflow right, exploit the potential of HDR, and achieve the holy grail of lifelike images. The panelists — Jeremy Booth of Jellyfish Pictures, Peter Collins of The Farm, Christos Glaridis of Visual Data, and Cara Cheppard of Warner Bros. De Lane Lea Studios — have worked on productions ranging from 'The Innocents' to a restored version of 'The Deer Hunter'.

Jack Watts of Deluxe and Tomasz Witkowski of Sundog Media Toolkit will present "Ensuring the Ultimate Cinematic Experience Every Time", sharing essential information and usage concepts that aid distributors and exhibitors in guaranteeing an authentic cinematic experience. The two speakers will focus on how features supported by the SMPTE Digital Cinema Package (DCP) ensure interoperable implementation of critical new content formats such as immersive audio, HDR, multiscreen presentations, high frame rate (HFR), and more.

Presented by Jonathan Karafin of Light Field Labs and Ben Keen, an analyst and advisor to companies in the media and telecommunications space, "Keeping It Real: Technologies Behind Immersive Entertainment" addresses the technologies that bring people to the cinema and allow them to lose themselves in the story and characters and to forget about the real world. New and emerging technology promises cinema displays capable of producing holographic images, virtual-reality images, immersive sound, and location-based experiences. This session will explore how these advances will make it possible to create an experience that puts the audience inside the story.

During "The Latest Formats, the Best Cinematography" three of the world's top cinematographers will share their latest 4K and HDR project workflows. Geoff Boyle, BSC, will reveal results from his recent and highly anticipated camera tests and showcase recent projects. Bill Bennett, ASC, will bring his work with RealD Flamengo and the ARRI Alexa LF Motocross to the Big Screen stage.

SMPTE General Sessions
"SMPTE ST 2110 Standards Suite: Catalyst for Industry Transformation" will be a special IBC2018 session dedicated to explaining the growing SMPTE ST 2110 Standards suite and why it is essential to the future of the industry. Speakers will examine how, with the publication of each additional SMPTE ST 2110 Standard, professional media creation facilities are transforming the business of content creation.

The session titled "SMPTE ST 2110 Implementation Case Studies: What Have We Learned?" will explore how professional content-creation facilities around the world are leading the industry evolution by implementing the SMPTE ST 2110 standards. Citing their experiences within real-life implementations ranging from greenfield builds to updates of existing facilities, leaders in the realm of IP-based operations will discuss the challenges facilities have encountered and the lessons learned about how best to maximise the benefits of SMPTE ST 2110.

The Hollywood Professional Association (HPA) IMF User Group will host "The Interoperable Master Format: Gateway to Component-Based Workflows", a session dedicated to the explosion in the number of content versions resulting from the proliferation of localised versions due to worldwide distribution and acquisition; multiplication of viewer experiences; and the expanding repertoire of audio-visual essence.

The IBC Content Everywhere Hub Sessions provide an engaging way for show visitors to get up to speed with different aspects of "Content Everywhere" and the explosive growth in the consumption of video, TV, and media on IP-connected devices. The panels aim to expand visitors' understanding of the business and technical issues at the intersection of broadcast and broadband. SMPTE Executive Director Barbara Lange will be moderating this session.

IP Showcase at IBC2018
The Society will again join with the Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), and Video Services Forum (VSF) to support the IP Showcase at IBC2018. Dedicated to educating visitors and highlighting the business and creative benefits of IP, the IP Showcase will provide a unified, industry-wide view of the latest advances in IP technology and how it can add maximum value to the broadcast industry and the individuals and companies that drive it. Visitors to the IP Showcase will see engineering progress along with real-world examples of IP applications from leading networks and program producers. The exhibition also will assist broadcast/IT engineers, CEOs, producers, and others in determining how they can effectively leverage the recently published SMPTE ST 2110 standards documents.

SMPTE Publications and Resources at IBC2018
Visitors to the SMPTE stand will have the chance to view the newly released "Magic & Miracles: 100 Years of Moving Image Science & Technology" by executive editor Phil Cianci, a richly illustrated and meticulously crafted history of the Society and its groundbreaking work over the past century, as well as "The Honor Roll and Honorary Members of the Society of Motion Picture and Television Engineers", a limited-edition book that showcases the past century's industry leaders and innovators.

Throughout IBC2018, SMPTE staff — including Thomas Bause Mason, attending for the first time as SMPTE director of standards development — will be available to discuss current trends and answer questions about SMPTE activities, resources, and publications, including the latest "SMPTE Standards Quarterly Repor", which details the outcome of the June 2018 SMPTE Technology Committee meetings. The report summarises the current progress of SMPTE committees that are working to create, approve, revise, and remove standards for the industry and is available at smpte.org/outcomereport.

In the year since IBC2017, the Society completed a first-of-its-kind pilot project to define a prototype SMPTE Technical Specifications (TSP) process. Digital Production Partnership (DPP) has proposed the first SMPTE TSP, which focuses on the use of the Interoperable Master Format (IMF), or SMPTE ST 2067, for broadcast and online applications.

The documents represent input by the DPP, SMPTE, the North American Broadcasters Association (NABA), and the European Broadcasting Union (EBU), as well as manufacturers and end users across the media industry. The draft specification for IMF for broadcast and online applications will address constraints including MXF Track Files, composition playlists (CPLs), output profile lists (OPLs), and IMF packages. The specification will reference other activities as well, such as the EBU.io/qc project for carrying quality-control metadata and EBU-TT, and it includes optional methods for carrying traditional EBU-STL subtitles in Europe and CTA-608/CTA-708 captions in North America.

More recently, the Society announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify the use of Kantar Media's audio watermarking technology, an open solution available for licensing. The SMPTE 24TB Open Binding of IDs Drafting Group created and published two new sets of standards and recommended practices: ST 2112-10 and RP 2112-11 for the Open Binding of Content Identifiers (OBID) and ST 2112-20 and RP 2112-21 for the Open Binding of Distribution Channel IDs and Timestamps. The availability of these standards for persistent binding of identifiers into advertising and programming content establishes a fundamental building block for the advancement of full cross-platform measurement and content integration.

At its IBC2018 stand, SMPTE also will offer details on the results of the SMPTE 2018 Innovation and Technology in Media Entertainment Survey, part of the Society's ongoing work to provide insight into the critical issues that are transforming the media and entertainment (M&E) technology industry. The survey examined artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks, and the Better Pixels Project.

As always, the Society will feature at its stand the SMPTE Motion Imaging Journal, which last year earned a Merit Award in the STC International Summit Awards (STC ISA) competition. Copies of the September 2018 "Progress Report" issue will be available in the stand.

SMPTE has published videos of the presentations from the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017) on its YouTube channel. The new content includes more than 50 videos of the expert paper presentations delivered over the one-day Symposium and three days of technical sessions, held last October in Los Angeles and dedicated to exploring media and entertainment technology. The technical papers themselves are available within the SMPTE Digital Library hosted on the IEEE Xplore platform, along with more than 800 SMPTE standards documents currently in force and the peer-reviewed SMPTE Motion Imaging Journal dating back to 1916 — more than 20,000 documents in total.

SMPTE Director of Membership Roberta Gorman and other SMPTE leadership will also be available on the SMPTE stand to discuss membership benefits and the Society's role in global standards and interoperability. Prospective members will be able to join, and existing members may renew their memberships on-site. Through the Student Membership Challenge (SMC), a SMPTE fund that pays for a student's first year of membership, students can join for free.

IBC 2018 takes place at the RAI in Amsterdam from 14-18 September.

smpte2018.org
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

06/08/2018
Media Links' MDP3040 IP Media Gateway To Debut At IBC
Media Links' MPP3040 IP Media Gateway is to make its debut at the upcoming IBC Show in Amsterdam, 13-18 September. It will be showcased on stand 1.C31
13/05/2015
SMPTE's NAB 2015 Presence Signals Society's Leadership In Advancing The Industry
The Society of Motion Picture and Television Engineers (SMPTE) made an impact at the 2015 NAB Show with broad representation across exhibition floors
14/03/2018
SMPTE To Have Huge Presence At NAB 2018
SMPTE is to have a huge presence at the 2018 NAB Show with the 'Future of Cinema Conference', IP showcase, alongside its booth and members. 2018 NAB S
05/02/2016
SMPTE Unveils 2016 Directors And Governors-At-Large
The Society of Motion Picture and Television Engineers (SMPTE) Board of Governors has named the its 2016 directors and appointed two new governors-at-
14/03/2017
SMPTE Unveil 2017 NAB Services
The Society of Motion Picture and Television Engineers (SMPTE) has unveiled details of the events and resources it is offering at the 2017 NAB Show ne
17/08/2017
SMPTE 2017 Will 'Dive Into Tech Behind Next-Gen Media'
SMPTE have announced conference program details for the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), taking place on 24-26 Octobe
11/12/2017
SMPTE Publishes ST 2110 Standards
The first documents of the SMPTE ST 2110 standards suite are now available, it has been announced. SMPTE has published the first standards within SMPT
23/11/2015
Record Numbers Attend SMPTE 2015
The Society of Motion Picture and Television Engineers (SMPTE) have enjoyed a record number of attendees to the SMPTE 2015 Annual Technical Conference
20/05/2016
SMPTE Celebrates Successful NAB
The Society of Motion Picture and Television Engineers (SMPTE) recently celebrated a number of achievements across its three primary focus areas – sta
15/10/2015
SMPTE 2015 Offers Diverse Programme
The Society of Motion Picture and Television Engineers (SMPTE) is to offer an extensive programme of technical sessions at the SMPTE 2015 Annual Techn
04/08/2016
SMPTE Publish Busy IBC2016 Schedule
Throughout IBC2016, SMPTE will be available within the IBC Partnership Village, where the organisation will discuss current trends in the industry and
08/05/2014
SMPTE Releases NAB Report
The Society of Motion Picture and Television Engineers (SMPTE) has released its report following up on this year's NAB Show, held in Las Vegas at the
28/02/2014
SMPTE Announce 2014 Directors
The Society of Motion Picture and Television Engineers® (SMPTE®) has announced the 2014 SMPTE directors. Alan Lambshead, SMPTE standards vice presiden
17/10/2014
SMPTE's Post-IBC Report...
At this year's IBC show in Amsterdam, over 50 SMPTE members were speakers during technical sessions, and more than 107 SMPTE sustaining members exhibi
23/03/2016
SMPTE Confirms Upcoming Submission Deadlines
The Society of Motion Picture and Television Engineers (SMPTE) has issued a call for papers for the SMPTE Student Paper Award. It is also accepting ap