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17/02/2014

SMPTE To Highlight Industry Developments At NAB 2014

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At this year's NAB show in Las Vegas, the Society of Motion Picture and Television Engineers (SMPTE) will be present to highlight industry developments, such as advances in standards development, the digital library, the success of the past year's educational conferences and new products including the CamWhite pocket chart for white-balancing.
The 2014 NAB Show's Technology Summit on Cinema (TSC): The Future of Motion Imaging and Sound, produced in partnership with SMPTE, will offer the opportunity to learn from leading figures in the motion picture business.
The summit will provide an in-depth global view of the current state and future of filmmaking innovation.
Topics will include 4K, 3D film conversion, the use of high frame rates, on-set workflows, distributed post-production, laser projection, immersive sound and next-generation cinema.
At NAB, SMPTE will also be showcasing the CamWhite pocket chart; a neutral white reference with a sturdy laminated surface that enables users to white-balance cameras to a scene's primary light source.
The standard CamWhite chart measures 6.3 inches by 3.75 inches, but larger formats are available.
SMPTE will also be providing insight into the goals of the new Joint Task Force on File Formats and Media Interoperability, launched in February in cooperation with the North American Broadcasters Association (NABA), Advanced Media Workflow Association (AMWA), Society of Motion Picture and Television Engineers (SMPTE), International Association of Broadcast Manufacturers (IABM), European Broadcasting Union (EBU), American Association of Advertising Agencies (4As), and Association of National Advertisers (ANA).
The group is also keen to continue pursue its support for students and the next, upcoming generation of engineers and filmmakers.
College and university students will be invited to the SMPTE booth to interact with SMPTE members, including SMPTE board members and directors, who will discuss their work in sound, digital cinema, cameras, broadcasting, and manufacturing.
"The 2014 NAB Show provides a great opportunity to highlight the Society's remarkable work over the past 12 months, including important advances by our study groups and technical committees; the Society's participation in a number of promising new task forces; and plans for another event in 2014 to follow up on the successful Entertainment Technology in the Internet Age conference, held last June in concert with the Stanford Center for Image Systems Engineering," said Barbara H. Lange, Executive Director of SMPTE.
www.smpte.org
(IT/JP)
VMI.TV Ltd

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