EuroLeague Levels Up Its Social Media Coverage

EuroLeague, the pan-European premier men basketball competition, is ramping up its social media activities for its new season in collaboration with LiveU, the leader in IP-video solutions.

To further grow the sport's appeal to younger audiences, EuroLeague is increasing its real-time video content creation for its millions of followers.

EuroLeague will produce a wide variety of content with LiveU in the highest quality and in a scalable way. With the new season kicking off today, the EuroLeague will deploy LiveU technology for the first time in Dubai where Dubai Basketball will meet Partizan Mozzart Bet Belgrade. Multiple components from the LiveU EcoSystem will be implemented, spanning LiveU's live transmission, production and distribution solutions.
With a total of 20 basketball teams from multiple countries competing in the new season, EuroLeague plans to utilise LiveU's award-winning products and services for various games and in different cities throughout the upcoming months. Combining LiveU’s field-proven portable video encoders with the cloud-native LiveU Studio production service, the EuroLeague’s content creators can receive exclusive behind-the-scenes footage from any basketball arena via the cloud. As part of a fully integrated solution and seamless workflow, they are also able to produce their content in real-time from the comfort of their Barcelona headquarters or any other remote workplace.

Out in the field, the setup is simple and straight forward whereby the camera operator can connect their cameras to a portable LiveU LU800 encoder and start the transmission within seconds. The mobile setup enables the field crews to move around freely in the EuroLeague host cities and keep up with the speed. Leveraging LiveU's resilient cellular bonding technology, underpinned by its LRT™ (LiveU Reliable Transport) protocol, the live camera signal is reliably delivered to a cloud server where it is immediately available for editing in LiveU Studio. Controllable from any web browser, LiveU Studio allows EuroLeague to add graphics dynamically and publish the program feed live on any social media platform with just a few clicks.

"LiveU technology gives us the flexibility to go live from any EuroLeague city without having to travel with heavy equipment or set up a temporary production facility on-site. Our content creators can venture out in the cities where the rivalry series games take place and stream rough, authentic content – adding the street credibility and the behind the scenes access that our fans want to experience on a live basis," stated Julien Segui, EuroLeague Basketball Head of Content. "At EuroLeague, we see ourselves as the world’s most passionate basketball league, and we have countless exciting stories to share. We’re thrilled to start creating content with LiveU, enhancing direct interactions with our digital community, where fans can have direct interaction."

"Nothing compares to the thrill of 'Live'. Creating a shared fan experience, EuroLeague lets fans witness the action right when it happens – no matter where they are based or where their favorite team is playing," added Ophir Zardok, LiveU's Head of Sport Strategy and Business Development. "Our technology is being deployed by the world's top leagues and we are thrilled to welcome EuroLeague to our global userbase. With LiveU technology making its debut in the competition, we are paving the way for future cooperation and more generations of enthusiastic basketball fans to come."

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