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04/02/2014

Sky Commits £600m In 2014

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Sky has committed to investing £600m in British content across its channels in 2014.
A new marketing campaign has been launched on terrestrial television channels ITV and Channel 4, along with promotion in print, online, digital media, posters and cinemas across the country.
The multi-million pound campaign is to promote Sky's programming in 2014, which will include Chris O'Dowd, Nick Frost, Olivia Colman and Dominic Cooper as well as new shows from the makers of Spooks and Rev.
At the beginning of this month, Sky launched its new YouTube channel, Sky First Episodes, which enables viewers to watch full episodes from the channel's portfolio online.
Stuart Murphy, Sky's Director of Entertainment Channels, said: "2014 will be the biggest and best ever year of entertainment on Sky, with customers able to enjoy an outstanding breadth and quality of TV across Sky's entertainment channels. From brand new home-grown comedy and drama to the biggest series from the US, this year Sky customers can look forward to enjoying some of the very best shows on British TV."
Naomi Gibney, Sky's Director of Entertainment, Marketing and Digital, added: "We're passionate about delivering truly great TV - and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves. The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows."
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(IT/JP)
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