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17/10/2013

Avid Receives Hollywood Post Alliance Award

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The Hollywood Post Alliance has announced that Avid will receive the 2013 Charles S. Swartz Award for Outstanding Contribution in the Field of Post Production.
The HPA will present the honour during the 8th Annual HPA Awards, which takes place on the evening of 7 November 2013 at the Skirball Cultural Center in Los Angeles, CA.
Louis Hernandez, Jr, President and CEO of Avid, will accept the award on behalf of the company.
Leon Silverman, President of the HPA, said: "From its founding days to the present, Avid has not only helped to lead our industry’s transition to new, powerful digital creative tools, but has also expanded the creative image and sound post production palette in a way that has fundamentally enabled new creative abilities. Building on their strong heritage of innovation, it is exciting to see Avid’s ongoing dedication to our community."
Unveiling a prototype of their first non-linear editing system – the avid/I – at the 1988 NAB, within just a few years Avid’s has grown to transform film editing across the industry.
The company’s products have been recognised with numerous industry and technology awards, including two Oscars® a Grammy®, and 14 Emmys®. The company holds over 200 patents.
In September, the company announced 'Avid Everywhere', its vision to facilitate the connection of creative professionals and media organisations with their audiences.
Hernandez said of the award: "We are deeply honoured to receive this award, and are especially proud to be recognised by the HPA, the voice of the post community. The post production industry has always been a source of innovation and inspiration. From the beginning, Avid has had deep roots within this community, and we are dedicated to being your trusted partner long into the future."
The award was named in honour of the late Charles S. Swartz, who led the Entertainment Technology Center at the University of Southern California from 2002 until 2006.
Charles was a member of the Hollywood Post Alliance Board of Directors until his passing in 2007.
"The mission of the Charles S Swartz Award is to recognise those efforts that have had profound and global impact on post production. Avid, throughout its 25-plus year history, has impacted our post production community so significantly that they indeed exemplify the meaning of this Award and so honour the memory of our friend and colleague Charles Swartz."
www.hollywoodpostalliance.org
(IT/CD)
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