Broadcast News

Bookmark and Share
05/06/2008

Focus Features and Rogue Transition In-House Post Production To Avid DNxHD

Avid Technology, a leading provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, have announced that Focus Features, a motion picture production, financing and distribution company, and its sibling company Rogue Pictures have standardised post production workflows on Avid DNxHD codec - Avid's high-quality, low-bandwidth HD media format - to enable HD offline editing and screening during the creative editorial process.
Using Avid DNxHD media, post-production teams can eliminate the time and cost of a traditional offline to online conform for screenings, while also working with HD image quality. Having qualified Avid DNxHD based workflows, both Rogue Pictures and Focus Features are recommending that post production teams take advantage of the main's pristine HD image quality and massive storage efficiency. Currently, Focus Features is using Avid DNxHD workflows for films including: 25/8, Untitled Sam Mendes Project, Milk, The Unborn and the upcoming Taking Woodstock.
Jeff Roth, Senior Vice President of Post Production for Focus Features and Rogue Pictures, said: "From a creative standpoint, HD image quality allows you to see every detail in a shot - like a reflection on glass or the subtle nuance of a glance - which you would never see in standard def, so we wanted to deliver this benefit to all of our post teams by working with Avid DNxHD codecs. If you can edit offline in HD, it also means fewer fixes or revisions later in the process, which can cut costs for the post process. We can also save up to $70,000 per production by eliminating dubs, HD conforms or extra rental systems required for screenings."
He continued: "When you're managing up to 12 productions at a time, using a standardised workflow streamlines all aspects of post, from purchasing peripherals like monitors and decks to trouble shooting any issues along the way. Having tested the DNxHD workflow, from acquisition to screening to output, we now have plug-n-play post workflows that are the best of both worlds - they provide the best creative freedom possible for our editorial teams are are also the most cost-effective for our business."
Further information is available at: www.avid.com.
(KMcA/JM)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

03/12/2007
Rainbow Post Complete Landmark HD Post 'Century' With National Geographic's 'Human Ape'
Rainbow Post recently completed their 100th high-definition post project: 'Human Ape', a documentary for National Geographic. The two-hour special inv
26/11/2013
BTV Post Provides Full Post Production For TV Series
BTV Post has provided full post production for the TV series, commissioned by Discovery. BTV Post worked closely with Electric Sky Productions to ensu
22/03/2012
Holborn Post Deliver Affordable Post-Production
Established in late 2011, Holborn Post is a London based post-production facility specialising in online and offline editing and audio recording/desig
04/03/2009
LipSync Post Complete Post-Production On Channel 4's 'Red Riding'
LipSync Post has completed the post-production on Channel 4's forthcoming trilogy of interlinking films 'Red Riding', based on the best-selling novels
30/06/2005
Dedicated 'Indies Post Producer' appointed at BBC Post Production
BBC Post Production London is introducing a dedicated Indies Post Producer to support customers from the independent sector. Post Producer Richie Cohe
18/02/2002
Another post-production success for Lipsync Post
London-based post-production company Lipsync Post recently completed creating title and graphics sequences for high-profile film and television and pr
13/07/2022
Avid Unveils Avid NEXIS
Avid® has unveiled the next generation of its patented Avid NEXIS® shared storage solutions with the Avid NEXIS F-series family of storage engines and
03/04/2001
AVID SHIP AVID|DS HD PRODUCTION SYSTEM
Avid Technology have announced the worldwide availability of Avid|DS HD. The Avid|DS.HD is the industry’s first non-linear production system for confo
29/09/2010
Matrox Announces Support For Avid DNxHD Codec In Matrox DSX Developer Products
Matrox Video Products Group has announced that support for the Avid DNxHD codec is now integrated into its Matrox DSX Developer Products. Manufacturer
16/08/2016
Goldcrest Post Production Selects Avid
For its new Dean Street Theatre 1, Goldcrest Post Production has installed an Avid Pro Tools | S6 modular control surface. The theatre is a purpose-bu
30/10/2015
Scrub Provides Platform Post Production With Avid S6
Scrub has equipped Platform Post Production with a 24-fader Avid S6 M10 control surface.   Platform Post Production, also based in Soho, works on a wi
26/06/2014
Scrub Supplies Avid S6 Control Surface To ENVY Post Production
Scrub has supplied ENVY Post Production with the first Avid S6 control surface in Central London. Scrub, a division of HHB Communications, installed a
29/04/2010
BTV Post Ready For 3D Post Productions
A leading post production house has announced the opening of their London facility to meet demand from London-based producers. BTV Post, based in Soho
27/06/2007
Avid Post Production Prize For Winners Of Green Film Competition
Oscar winning producer and long time champion of British Films, Lord Puttnam, is among the judges picking the winners of the first One-Minute Green Fi
10/06/2005
10th Planet Post Production chooses Avid Symphony
10th Planet Post Production has added Avid Symphony online editing to the vast array of services available from its Newman Street outlet. As its growi