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09/07/2013

Sachtler Selected For Cartoon Network Spots

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On a recent shooting of national spots for Cartoon Network/Adult Swim, cinematographer Gavin Fisher turned to the Blackmagic Design Cinema Camera, Canon lenses and the Ace M by Sachtler.
"For this first spot, for Arby's, we shot in a small artist loft location, and on a very tight schedule," explains Fisher.
"When I'm shooting high-end commercials with a larger package, my Video 20 is the perfect solution. With my run-and-gun projects, it's the Ace M. For these kinds of spots, I'm often racing in and out of traffic from job to job, location to location, with the Ace M strapped to my motorcycle. It's a sturdy piece of equipment and I know, once I get there, the Ace will be ready to work in seconds.
"For Arby's, we had about three hours to capture all angles of the 'story' that would ultimately become a 15-second spot. Even when I packed the Blackmagic with the Canon lenses, an Anton Bauer battery, a follow focus and other accessories, the Ace M took the package with ease," he explains.
"Because I needed to get a wide shot in a small space, I had to back up into a corner to get the best shot. It was a tight space, yet because of the size and weight of the Ace M, I was easily able to make a nice smooth pan."
With a payload range of 0 to 4 kg (0 to 8.8 lbs), Fisher chose the Ace M for his Blackmagic camera.
"These spots, which are geared to a youth market, are getting a fairly heavy saturation on this much-watched Cartoon/Adult Swim network," says Fisher. "Our company is slated to shoot more for them in the near future. Of course, no matter what the spot, you can be sure Sachtler’s Ace M is going to be my support."
www.sachtler.com
(IT/JP)
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