Odeon And UCI Cinemas Group To Install Dolby Atmos Technology

Dolby Laboratories, has announced that Odeon and UCI Cinemas Group, plans to install Dolby® Atmos™ technology in 27 cinema screens across Europe.
Odeon and UCI Cinemas Group, the owner of Cinesa cinemas, plans to equip 27 of its flagship iSense® screens with Dolby Atmos in Austria, Germany, Ireland, Italy, Spain, and the United Kingdom.
The revolutionary new sound format has been embraced by the leading studios, directors, and exhibitors worldwide. More than 30 cinema screens have been equipped with Dolby Atmos in 15 countries across Europe, the Middle East, and Africa (EMEA). The next six months will bring the total to nearly 60 cinema screens across the region and more than 200 worldwide.
With Dolby Atmos, filmmakers can position or move sounds anywhere in the movie theatre, including overhead, to heighten the realism and impact of every scene and make moviegoers feel as if they, too, are in the middle of the onscreen action.
"In just six months, we've seen the number of Dolby Atmos screens worldwide grow fivefold, from 40 to more than 200. And in 2013 alone, we’ve announced 27 new titles, including films from France, Germany, Russia, the UK, and Spain, bringing the total number of Dolby Atmos films to more than 50," said Andreas Spechtler, Regional Vice President, EMEA, Dolby Laboratories. "More audiences in Europe, the Middle East, and Africa will be able to enjoy an engaging and lifelike cinema audio experience with Dolby Atmos, beyond pure channel-based formats like 5.1, 7.1, or even 11.1, that places them right in the centre of the action."
"We look forward to working with Dolby to offer our audiences the best cinema audio and visual experience possible. This will add an additional unique selling opportunity with iSense, our growing and successful premium large screen brand," added Drew Kaza, Executive Vice President for Digital Development, Odeon and UCI Cinemas Group.
The first phase will see seven UCI/Cinesa cinemas in Germany and Spain equipped with Dolby Atmos, ahead of the release of the Warner Bros. title Man of Steel this month. Cinesa Equinoccio and Cinesa Nassica in Spain are new cinemas. The remaining 2o Dolby Atmos installations on iSense screens will be completed over the next six months.
(CD/JP)