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14/05/2003
Rushes post quirky Virgin Mobile spots
Rushes have completed post on a cinema, television and Internet commercial for Virgin Mobile.
Set in 'The Sparta Hospital For The Bored', the commercial is themed 'idle thumbs' with various scenarios illustrating how to keep them busy. The commercial closes on a shot of a light switch bearing the tagline 'The Devil Makes Work For Idle Thumbs,' as "Keep yours busy. Text another Virgin mobile for 3p" appears on screen.
Rushes Producer Sonia Ralton said:" This is Rushes third Virgin Mobiles project and it's great to be working with the same creative team again. This fantastically crafted commercial was beautifully graded on our HD C-Reality and then conformed in Inferno, again at HD. Because both TV and cinema versions were needed, HD was the obvious choice for both quality and flexibility."
(GB)
Set in 'The Sparta Hospital For The Bored', the commercial is themed 'idle thumbs' with various scenarios illustrating how to keep them busy. The commercial closes on a shot of a light switch bearing the tagline 'The Devil Makes Work For Idle Thumbs,' as "Keep yours busy. Text another Virgin mobile for 3p" appears on screen.
Rushes Producer Sonia Ralton said:" This is Rushes third Virgin Mobiles project and it's great to be working with the same creative team again. This fantastically crafted commercial was beautifully graded on our HD C-Reality and then conformed in Inferno, again at HD. Because both TV and cinema versions were needed, HD was the obvious choice for both quality and flexibility."
(GB)
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