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03/04/2002

Rushes completes post work on crisp commercial

Rushes have completed post-production work on a series of advertisements for McCoys crisps.
The three advertisements entitled 'Spilt Crisps', 'Burp' and 'Empties' were finished with Discreet's Fire technology.
Television advertisements account for the majority of the company's work and Rushes counts among its clients 24 out of the top 25 British advertising agencies as well as many leading production companies both in Europe and the UK.
Rushes Producer Angela Lucantoni said: "These are great commercials that are really fresh and fun. Derek Moore did an excellent job in Fire, which gave the film a seamless finish, whilst Adrian Seery graded it in C-Reality."
Founded in 1977, Soho-based Rushes is now one of Europe's leading special effects and post-production houses.
With over 80 staff have access to the most comprehensive line-up of top-end post-production technology in London.
Rushes specialise in telecine and advanced in-house engineering and R&D. The company has two Discreet Fire suites, two Inferno suites, two Flame suites, a 3D CGI department and Rocket.
Rushes, www.rushes.co.uk
(GMcG)
VMI.TV Ltd

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