Broadcast News

Bookmark and Share

Sony makes 'Dreams' come true in Europe

Following the huge success of last year's US-based Dreams Project, Young & Rubicam Advertising and Sony Electronics are to present 'Dreams 2003:Joy' in Europe.
The project involved leading commercial directors using Sony's digital motion picture equipment to produce shorts that explore the concept of 'Joy.'
Each director, who was responsible for the conception and production of their individual creative vision, used Sony's CineAlta 24P high-definition acquisition and production equipment.
The following commercial directors will be participating in the Dreams 2003:Joy; Nacho Gayan (Traffic) from Spain and Rocky Morton (MJZ) from the UK, Bryan Buckley (Hungry Man Films); David Denneen (Dennneen (Film Graphics/Form Productions); Melodie McDaniel (The Director's Bureau); Noam Murrow (Biscuit); Mike Smith (Vinton); and Jeff Darling, (Radical Media Sydney).
"Last year the Dreams project created fantastic exposure for the Sony CineAlta kit in the US, by proving the technology's true versatility and creativity," commented Mark Harrison, Sony. "Because conversations about last year's project were met with such enthusiasm Young&Rubicam decided to widen the scope to include a more international production community this time. As a result, in addition to the US, we were delighted to work with directors and production companies coming from the UK, Spain and Australia."
Working for free, the directors were given 'carte blanche' on expression and creativity, the only rules being that the film had to be up to four minutes long, and delivered to Sony and Young & Rubicam for collation by January 2003.
In support of the project, rental and post facilities provided the necessary equipment and services without charging. The eight short films are currently being distributed widely in the US with the European premiere of Dreams being showcased at Cannes Lions in June 2003.
Pat Joseph, Managing Director, The Mill, where Morton post-produced, said: "The HD format provides incredible flexibility and versatility to an international commercials director like Rocky Morton, who is rarely in one country for very long. It's also a great medium for us to post on and the cinema projection quality is flawless".
Sony said that picture definition, long run time, colour reproduction and overall flexibility offered by CineAlta are among the factors that have most impressed the directors.
Morton added: "From a directorial point of view working with HD enables me to develop a close working relationship with the actor without the intrusion of endless camera reloads. The 'what you see is what you get' aspect of HD means I can have more control over the photography as the monitor displays precisely the image we are photographing."
The CineAlta family of products that includes cameras, monitors and production switchers, is based on Sony's 24P High Definition format.
For more information visit
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Media Links To Sponsor SVG Europe Sports Production Summit
Media Links has confirmed that it is one of this year's sponsors of the Sports Video Group Europe (SVG) Sports Production Summit. The event takes plac
Splice Becomes albert's First Post-Production Affiliate
Splice has been announced as the first post-production to become an albert Affiliate. Created to support independent production companies move towards
Directors UK Reaches 25th Anniversary Milestone
The professional association of UK screen directors, Directors UK, has reached its 25th anniversary. The organisation celebrated the milestone at it's
AKA Design Completes Abbey Road Studios Project
AKA Design has recently completed an installation project at Abbey Road Studios. The company's technical furniture was selected for the studios' three
Robert Fuller Associates Unveils Project Details
Strong video images can be a blunt weapon unless you know how to temper them in order to set the tone you need to achieve the best results for both cl
Sony To Showcase An Array Of New Technologies And Products At NAB
Sony is to display brand new technologies and products at NAB 2018, made for 4K, 8K, High Dynamic Range, IP and more. These new technologies and produ
Directors UK Announces New Initiative
Directors UK and Creative Skillset's High End TV Council have announced a new initiative. The High End TV Drama Directors Career Development Programme
Directors UK Launch New Development Programme
Directors UK has announced the launch of Directors UK Inspire: A Mentoring and Career Development Programme for Directors UK members. The initiative a
Ross Video To Launch Virtual Studio Rendering Solution At NAB 2019
Ross Video is launching a new virtual studio rendering solution at NAB 2019. The new solution will be based on Epic Game's Unreal™ 4 gaming engine, br
Production News : Casting Confirmed For Philip K. Dick's Electric Dreams
Filming is continuing for anthology series Philip K. Dick's Electric Dreams, Channel 4 has announced. Production on the episode 'Impossible Planet' co
Sony's New Camera: The VENICE
Sony has finally unveiled full details of the VENICE, their first full frame digital cinema camera system hailed as the next generation in CineAlta. B
AIMS Entire Board Of Directors Elected For Another Term
The Alliance for IP Media Solutions (AIMS) has announced that its entire board of directors has been re-elected for another term. The existing board m
ES Broadcast Hire Invests In Sony Equipment
ES Broadcast Hire has announced a significant investment in Sony equipment. The news was revealed at IBC2017, and the investment involves Sony 4K HDR
Groovy Gecko To Exhibit At Media Production Show
At next month's Media Production Show, 13 – 14 June, Groovy Gecko has announced that it will demonstrate a range of live streaming functionality. Exhi
Cooke Optics Heads To Media Production Show
At the Media Production Show in London, 13 – 14 June, Cooke Optics will unveil two new lens ranges in the UK for the first time. Launched at NAB 2017,