SPANDY Appoints Two Directors

SPANDY has announced the addition of two directors, Daniel Russell and Florent Igla, to its carefully curated portfolio.

The signing of Russell and Igla marks a dynamic new chapter for SPANDY, as the agency continues to build a diverse roster of directors whose bold visions are shaping the future of storytelling across platforms.

Daniel Russell is renowned for creating vibrant, kinetic worlds steeped in movement, character, and swagger. With an energetic style that has captivated music’s elite, including Missy Elliott, Justin Timberlake, Normani, SZA, Offset, and Cardi B, his work pulses with creativity and confidence. Russell’s portfolio includes high-profile campaigns for brands such as Samsung, Pepsi, Ford, Marriott Bonvoy, PayPal, Netflix, Dickies, Knorr, and Canon.

A graduate of NYU's Tisch School of the Arts, Russell began his career under the mentorship of celebrated director Dave Meyers. Since then, he has become known for his distinctive visual style, rich production design, and unmatched ability to bring out compelling performances from A-list talent. In 2019, The Fader described him as “the next big name in music videos,” a prediction Russell continues to fulfil with every new project.

Florent Igla, meanwhile, brings a cinematic sensitivity and human-centred storytelling to every frame. Raised in a family of film lovers, Igla's early inspirations include Ridley Scott, Martin Scorsese, and Stanley Kubrick. After studying French literature, he began crafting music videos for independent artists before moving into directing commercials and branded content for global clients like Sony, Microsoft, The Louvre Museum, Adidas, Nintendo, Triumph Motorcycles, Puma and Sanofi.

Florent's work is marked by a striking balance between meticulous visual composition and emotionally resonant narratives, earning him acclaim across television, digital platforms, and branded storytelling. From grand-scale campaigns to intimate vignettes, he brings a distinctly European lens and poetic sensibility to SPANDY's growing international slate.