Re:fine Charges Sales Force

Re:fine has announced the appointment of a new Managing Director plus three recruits, including a new Sales Director.
Re:fine founding Director Yives Reed has led the commercial operation at re:fine as Sales Director for the last 4 years and was promoted in the summer to the newly created role of Managing Director at the content processing and re-purposing business.
Piers Godden, a seasoned Sales and Marketing Manager with over ten years experience in B2B broadcast solution sales takes over the position of Sales Director this month. Spending the last 3 years as Global Sales and Business Development Manager at IPV Ltd, Cambridge, a Broadcast Media Management and Workflow Automation System Provider, he will report to Yives Reed.
"Piers holds an impressive track record in maximizing sales and relationships in this field. As an extremely personable and dynamic addition to our senior management team, we are confident he can add immense value", said Reed. "This is an incredibly exciting time for re:fine and I am proud to be at the helm as we continue to develop Digital Services for content owners."
Re:fine’s client services team also counts two new recruits this month with Vik Nunkoo joining as Senior Account Manager and Zac Bloom as Account Manager. Nunkoo was most recently a digital producer for Sony DADC and previously Head of Operations at Soho Transfer. Bloom has held sales and technical positions at Framestore, Optimum Releasing and most recently, Technicolor.
re:fine provides media asset management solutions to broadcasters, production companies, TV distributors and multichannel operators.
re:fine’s state-of-the-art, automated, content-management system controls the entire content flow, from ingest through digital archiving to multiplatform content streaming and playout.
re:fine’s media management solutions are supported by superior infrastructure, connectivity and flexible customer service.
www.refine-group.com