Panavision Vancouver Appoints Kimberlee Alexander As Director Of Sales And Market Development

Panavision has named Kimberlee Alexander as Director of Sales and Market Development for its Vancouver office. The market-leading provider of production solutions said Alexander will focus on expanding new business and cultivating long-term relationships across the province's screen sector, including activating sponsorship and partnership opportunities.

Reporting to Johanna Gravelle, Managing Director of Panavision Canada, Alexander brings more than 20 years' experience in revenue growth and strategic partnerships, with established connections across British Columbia and the wider North American film and television industry.

Her background includes senior roles in studio operations and post-production, notably as Vice President of Sales and Marketing at Vancouver Film Studios and Head of Sales and Marketing at Umedia VFX. She has worked closely with producers, production managers and other key stakeholders, building a reputation for operational excellence and long-standing client loyalty. Alexander is also a member of Screen BC, which represents industry stakeholders across the province and promotes British Columbia as a premier filming destination.

"I am thrilled to welcome Kim to the Panavision team and to work closely with her," said Gravelle. "Kim brings a unique and valuable perspective to this new role. Our industry is evolving rapidly, and it is essential that we evolve with it. Kim's experience and leadership will be instrumental as we navigate this shifting landscape."

Sherri Potter, Panavision's Chief Revenue Officer, adds, "Kim's expertise will be vital to Panavision's continued growth in British Columbia. Her strong relationships, leadership skills, passion for fostering brand growth and knowledge of the industry all make her an invaluable addition to our Vancouver team."

"Panavision is known around the world for excellence and innovation, and I'm so excited to help build on that legacy within British Columbia's film and television industry," said Alexander. "This province is home to a vibrant filmmaking community, and Vancouver is a world-class production hub. I look forward to working closely with that community to reinforce Panavision's commitment to their creative visions as we all navigate the industry's evolving landscape together."

Panavision Vancouver supports filmmakers across features, television series, commercials and more, offering world-class service, technical and creative collaboration, and access to Panavision's renowned camera and optics rental inventory. Recent projects serviced by the office include the Netflix feature Remarkably Bright Creatures, 20th Century Studios' Mike & Nick & Nick & Alice, Searchlight Pictures' In the Blink of an Eye, and A24's The Smashing Machine.

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