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06/09/2012

PO Group Invests In Mistika Technology

Post Production Office Group (PO Group), founded in 2003 by Nicholas Tse, has invested in Mistika's technology.
The Company is the largest post production house in Hong Kong, which grosses over one billion Hong Kong dollars annually with branches in Shanghai, Hong Kong and now in Beijing. PO Group purchased from SGO, a 4K Stereo Mistika System, a Mistika Assist Station and an SGO SAN to support their Stereo 3D and high end Colour Grading services for film and commercials projects for its newly launched Beijing branch.
With the rapid expansion of China's film industry, which is growing steadily, with over a thousand productions completed annually, PO Group are proactivley meeting the increasing market demands by the official opening of the Beijing arm a few months ago. The newly launched Beijing studio now features the country's one and only impressive state-of-the-art 4K cinema theatre suite with Mistika at its core, with cutting-edge technology specialising in 2K and 4K Stereoscopic Colour Grading for films, produced in Hong Kong, Shanghai and Beijing. It is the only post production studio in both Hong Kong and China where the entire production is processed at 2K/4K to ensure zero data loss and the best picture quality.
While the 4K Mistika system forms PO Group in Beijing's principal system, the Mistika assistant station is a fully capable file-based Mistika system in its own right, which allows the studio to increase efficiency and throughput, by having an assistant to the main colourist to prepare projects in advance, or to work alongside to ensure the smooth running of even the most complex projects. The SGO SAN not only allows the two Mistika's to share project assets, but also allows the media sharing to extend to all other technical facilities at PO. Projects of various formats occupy the facility's pipeline from 2K to 4K, and S3D to higher frame rates. With the SGO Mistika and SGO SAN now in place, PO Group have built a very efficient pipeline.
General Manager of PO Group in Beijing, K.C. Yeung stated: "Mistika has become the heart of our DI suites and its performance has never disappointed us or our clients. The speed is unprecedented. The comprehensive toolset allows most tasks, if not all, to be accomplished within one suite. Mistika's smart and innovative technologies remove all limits to creativity."
K.C explained further: "Achieving this high level of quality requires high-tech equipment and professional staff in order to meet demand, and it made sense to bring SGO's Mistika technology on board to service our ongoing expansion in this area.
"Owning the best technology in Stereo 3D and colour grading gives us a firm footing to compete with the best in China's fast paced film industry.” K.C. maintains: “We firmly believe that the venture is a worthwhile investment as it provides clients with work of the highest quality. PO Group will strive to maintain its pre-eminent position in the industry by possessing unique resources in both Hong Kong and China."
CEO of SGO, Miguel Angel Doncel confirmed: "With the installation of a dedicated Mistika 4K post production suite, PO Group in Beijing has not only enhanced the motion picture post production and DI market, they have also effectively raised the bar for what clients should expect in terms of quality, speed and efficiency. Mistika will enable the company to offer a complete production solution for its 2D and Stereo 3D projects. PO Group is one of China's major post production companies and SGO is proud to be associated with them and continues to support the company in meeting the growing and complex demands that Stereo 3D Colour Grading productions involve."
"The first thing we were aware of concerning SGO was their outstanding service. From the day that we expressed an interest in Mistika, to having the first system installed, SGO has been fully committed and has satisfied our technical and training needs.” K.C. Yeung concludes: “We were also very impressed with SGO’s fast response to our unique requirements and industry trends. This is a critical success factor. We are so pleased to have SGO as our strategic partner."
www.postproductionoffice.com
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