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29/07/2025
SGO Forms Strategic Alliance With Big Pic Media For UK Market Expansion
SGO has announced a new strategic alliance with Big Pic Media, a leading UK-based provider of production, post-production, broadcast, and media services, which now becomes an official sales channel partner representing Mistika Technology in the United Kingdom.
This highly significant partnership marks a major step forward in expanding SGOʼs presence in one of the most dynamic media and entertainment markets in the world. Through this collaboration, Bic Pic Media will provide direct access to SGOʼs entire lineup of Mistika Technology solutions, including the widely renowned Mistika Workflows - the smart, node-based automation solution for media management, transcoding, delivery, and so much more.
Customers across the UK will have the opportunity to explore and acquire Mistika Workflows directly via Big Pic Mediaʼs trusted and established sales network, benefitting from extensive localised expertise and professional support.
"Bic Pic Media has a strong reputation and deep understanding of the evolving needs in the media industry. This value-add partnership enhances our ability to reach new customers and support them more closely in the UK market. We are especially excited to bring Mistika Workflows, along with our other Mistika Technology solutions, into more hands, empowering creative professionals to streamline their media pipelines with greater ease than ever before,ˮ said Geoff Mills, Managing Director at SGO.
"We are excited to add SGO and the Mistika products to our portfolio, the highly dynamic SGO team are great to work with and Mistika Workflows is an ideal solution to compliment our other partner products to provide our clients with the solutions they need,ˮ said Adam Welsh, CEO at Big Pic Media.
This collaboration strengthens the position of Mistika Technology in the media landscape, opening new opportunities for both companies to serve a community of content creators, broadcasters, and post-production professionals looking for game-changing solutions that really make a difference.
Big Pic Media
SGO
Mistika Technology
This highly significant partnership marks a major step forward in expanding SGOʼs presence in one of the most dynamic media and entertainment markets in the world. Through this collaboration, Bic Pic Media will provide direct access to SGOʼs entire lineup of Mistika Technology solutions, including the widely renowned Mistika Workflows - the smart, node-based automation solution for media management, transcoding, delivery, and so much more.
Customers across the UK will have the opportunity to explore and acquire Mistika Workflows directly via Big Pic Mediaʼs trusted and established sales network, benefitting from extensive localised expertise and professional support.
"Bic Pic Media has a strong reputation and deep understanding of the evolving needs in the media industry. This value-add partnership enhances our ability to reach new customers and support them more closely in the UK market. We are especially excited to bring Mistika Workflows, along with our other Mistika Technology solutions, into more hands, empowering creative professionals to streamline their media pipelines with greater ease than ever before,ˮ said Geoff Mills, Managing Director at SGO.
"We are excited to add SGO and the Mistika products to our portfolio, the highly dynamic SGO team are great to work with and Mistika Workflows is an ideal solution to compliment our other partner products to provide our clients with the solutions they need,ˮ said Adam Welsh, CEO at Big Pic Media.
This collaboration strengthens the position of Mistika Technology in the media landscape, opening new opportunities for both companies to serve a community of content creators, broadcasters, and post-production professionals looking for game-changing solutions that really make a difference.
Big Pic Media
SGO
Mistika Technology
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