Broadcast News

Bookmark and Share
09/08/2012

IBC Announces will.i.am As Convention Keynote Speaker

News Image
IBC has announced that international recording artist, technologist, entrepreneur, will.i.am, has chosen the IBC2012 Conference as a key platform to inspire the world’s electronic media professionals.
Co-hosted by Intel Corporation’s Johan Jervøe, will.i.a.m will lead the IBC2012 Convention keynote.
Titled ’Creativity and Technology Forces Combine - Transcend the Barriers of Convention and Rethink What Can Be Achieved’, this thought-provoking session will examine the role of technology in the creative process. Illustrated with personal stories and illustrations from their careers, it will show how the application of new technology can be a catalyst for new thinking and positive change and be key to surmounting barriers.
"We want people to rethink what they believe is possible," says seven-time Grammy Award winner, will.i.am. "I'm always thinking about tomorrow. What are the new beats? What is the new music? What will people like? What will we be capable of doing? Technology allows us to amplify our ideas, amplify our creativity, and find new ways of solving our problems and genuinely start living in those future tomorrows, and that's what I want to share at IBC."
Johan Jervøe VP Partner Marketing Intel Corporation
will.i.am international recording artist, technologist, entrepreneur and Intel's Director of Creative Innovation
Engaging his fans via social media while on tour, or starring in top-rated television programs, will.i.am is an adept user of social media tools. In today’s multi-screen viewing environment, broadcasters need to embrace current and evolving communications and community building tools to build, connect with and retain audiences.
As a musician, producer, director and advocate for STEM (science, technology, engineering, mathematics) education, will.i.am is an enthusiastic user of technologies in both his professional and personal lives. In recognition of his ability to harness technology to enhance entertainment, creativity and communication, Intel Corporation appointed will as Director of Creative Innovation in January, 2011. In this unique role, he collaborates with Intel scientists, programmers and marketing team members on a company-wide basis to innovate and promote inspiring content, technology and hardware strategies.
Co-host Johan Jervøe is vice president of the Sales and Marketing Group and director of Partner Marketing for Intel Corporation. The Partner Marketing team at Intel is responsible for innovative co-marketing relationships and programs such as the links with will and other people and organisations (such as The Creators Project partnership with Vice Magazine). Partner Marketing also engages with a series of major brands and media partners like Facebook, Google, and DreamWorks Animation. Jervøe is also co-author of the Manual of International Marketing.
"We’re enormously pleased that will.i.am and Johan Jervøe will be speaking at the IBC Conference," says Michael Lumley, IBC’s Conference Chair. "It’s a true testament to the strength and breadth of the Conference that it can attract speakers of their international calibre, and we are fascinated to see how their thoughts on technology and creativity will contribute to the global debate about fostering innovation.”
This keynote promises to provoke and challenge while offering a unique and fascinating insight into the creative process that inspires one of today’s best known and most successful artists.
Book your pass for this session at: www.ibc.org/registernow. Entry is free for registered press. The session takes place on Friday 7 September at 14.00 during IBC2012, RAI Convention Centre Amsterdam.
(GK)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

26/02/2020
Take 1 Unveils New Brand Identity
Take 1 has unveiled a new brand identity and website. The rebrand and updated online presence is part of the company's ongoing digital expansion and p
26/02/2020
Jellyfish Pictures Opens New Facility In Sheffield
Jellyfish Pictures has announced the opening of its new facility in Sheffield. The new studio is the result of the company outgrowing its current loca
26/02/2020
Production News : Sky Launches Two New Sports Packages
Sky launches two new sports packages that combine Sky Sports and BT Sport channels for the first time on Sky TV, bringing together major tournaments f
25/02/2020
StreamGuys Unveils New SmartMetadata Service
StreamGuys has announced a new problem-solving tool in its end-to-end suite of SaaS solutions for producing, managing, monetizing and delivering live
24/02/2020
New SMPTE Camera Hybris Patchbay From Bittree Now Available
Bittree has announced the immediate availability of its new SMPTE Camera Hybrid Patchbay. Featuring a newly designed SMPTE-style connector, the space-
21/02/2020
Studio Technologies Announces New Multichannel Monitoring System
Studio Technologies is set to unveil its new StudioComm Dante Audio-over-IP-enabled multichannel monitoring system, the Model 792 Central Controller a
20/02/2020
Tightrope Media Systems Launches Powerful New Software Version
Tightrope Media Systems has launched a powerful new software version for its highly-acclaimed Cablecast Community Media broadcast automation, playout
10/03/2020
Dalet Appoints Director Of Global Product Marketing
Dalet has appointed Bea Alonso to Director of Global Product Marketing. With strategic oversight of Dalet's expanded product marketing team and techno
29/09/2017
PlayBox Technology Neo Delivers In UK Football
Two of Britain's largest Premier League football clubs have upgraded their broadcast channel branding and playout systems to the latest-generation Air
27/09/2017
Viewsat Scales Up To 140 Channels Of PlayBox Technology Neo
Viewsat has announced the expansion of all 140 of its PlayBox Technology playout systems to latest generation AirBox Neo. Based in Woking, UK, Viewsat
27/09/2017
Zero Density Reality Technology Powers Winner Of IBC 2017 Innovation Award
At NAB 2016, a chance meeting between virtual studio company Zero Density and Groupe Média TFO, a public media organisation created by the government
18/12/2018
Intel And ESL Extend esports Partnership
Intel and ESL have announced they have extended their esports partnership. Over the next three years, more than $100 million will be invested by Intel
22/09/2009
Espial Announces Video Advances
There's news this week of further developments in digital television software. A leader in the delivery of such TV software, Espial, has announced imp
16/05/2017
PlayBox Technology To Exhibit At BroadcastAsia 2017
PlayBox Technology has announced that it will exhibit at BroadcastAsia 2017, 23 – 25 May at the Suntec Centre, Singapore. Making its BroadcastAsia deb
12/04/2019
London's Hub This Summer For Talent And Technology In The Creative Industries
Top talent, big industry names, an abundance of inspiring sessions and the latest technology await delegates attending The Media Production Show, bein