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EditShare Technology To Support Creative Storytelling

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EditShare is bringing its latest productivity and creativity developments to the Media Production & Technology Show (stand D40, Olympia London, 10 – 11 May).

All the new functionality is designed with user experiences in mind for even greater creative freedom and simpler workflows.

EditShare provides both powerful content storage devices and the management layer to control workflows and track assets. This allows media to be stored on premises, at multiple locations and in the cloud, ensuring that users can work the way that is most convenient for them.

FLOW is the asset and workflow management software, supplemented with FLEX for fast cloud implementations. New at MPTS this year is Swift Sync, which gives users a way to share media across different EFS storage systems, with FLOW Multisite software automating the tasks of generating proxies and ensuring content is available where it is needed.

A major boost for productivity and creativity is the ability to support all the popular professional edit packages – Adobe, Avid, BlackMagic and others – directly. Editors will see the material relevant to their project appear as bins in the edit software, eliminating set-up time and the wait for material to transfer. Thanks to EditShare's unique Universal Projects cross-platform tools, edit assistants can create bins and even rough cuts without even knowing which edit software will be used to finish the job.

"The great value of an event like MPTS is the chance to show just how sophisticated and supportive our architecture really is," said Said Bacho, CRO at EditShare. "We have time to talk through a user's real requirements, and show how our software can be used to link EditShare storage nodes and deliver the workflows, securely and productively. Ultimately, our users just want to get on with creating their work, and our continuingly evolving software automates the underlying management and transfers to achieve just that."

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