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ITV Announce Major Asian Deal

ITV Studios has announced a new collaboration with leading Asian-based production company Active TV, which will see the two companies producing together under the ITV Studios Asia banner.
The companies will work with leading broadcasters in the region to gain commissions for ITV Studios' portfolio of new and existing formats.
Active TV will produce all content under the banner of ITV Studios Asia and all finished programming will be distributed internationally by ITV Studios Global Entertainment.
Led by the award-winning producers Bertram van Munster and Michael McKay, Active TV Asia specialises in the production of entertainment and reality formats, with recent credits including The Amazing Race franchises in Asia, Australia and Israel, the weekly production of E News Asia and hit children's series Prank Patrol.
The two organisations will develop and produce local versions of a host of established hit formats; the ITV Studios portfolio includes internationally renowned properties Come Dine With Me, Hell's Kitchen, Dancing on Ice and I'm a Celebrity… Get Me Out of Here! alongside recent launches such as Popstar to Operastar and May the Best House Win.
Kevin Lygo, Managing Director at ITV Studiod commented: "One of the objectives for increasing ITV Studios revenues is to fully exploit our portfolio of formats and brands internationally and this agreement is a step forward in growing our international footprint to achieve this.
"Combining the production skills, local knowledge and broadcaster relationships of both companies will provide the ideal environment to maximize the success of our existing and future formats in this key region."
James Ross, Regional Director, Asia at ITV Studios Global Entertainment said: "Active TV is a trusted producer throughout Asia and we are delighted to be working with them.
"This collaboration will allow us to quickly roll out our internationally proven hits across the region, positioning us well to take advantage of new content coming through ITV Studios."
Also commenting, Michael McKay, President, Active TV Asia added: "The breadth of the ITV Studios portfolio is truly impressive – offering a wealth of innovative formats from a range of genres, many with proven global potential.
"We are looking forward to working with Asian broadcasters to bring a host of fantastic new shows to our local audiences."
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