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New Canon Lenses Get Promotion Boost

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A leading dry-hire facilities house are the first in the UK to take delivery of Canon's new HD portable lens with built-in Image stabiliser.
The HJ15ex 8.5 KRSE-V (VAP lens), delivered to ProMotion, was purchased through Mitcorp.
The prototype of the lens was used extensively in last year's Tour de France on over 60% of the shots, and ProMotion, a Canon-dedicated lens house with offices in London and Brighton, see this as being a very important addition to their lens line-up.
Duncan Martin of ProMotion commented: "A big part of our business is the dry hire of lenses. We provide a very diverse lens range - primarily centred around HD - and are solely a Canon house. The reason for that is demand; we listen to our customers, and Canon lenses are the ones that people always ask for. Also, there is never a problem on finance for Canon lenses - because of their high residual value.
"These new lenses will enhance our product offering. We have a lot of customers in motor sport and extreme sport, and we see the HJ15x as being a very versatile lens for tracking shots in the air, on the back of a motorbike, in a helicopter - or even hand held in front of a concert."
ProMotion has also purchased 4 Canon HJ14xex4.3B lenses. Martin continued: "We are an expanding young company and we always invest every year in new equipment. Our ethos has been to buy the latest and the best. The predecessor of this lens, the HJ11, was a very popular lens from day one with our customers. We see the HJ14x, its replacement, as a really exciting lens in terms of its technical specifications and its focal length, being incredible wide as well as very crisp round the edges. We are extremely confident we will see a very good ROI - enhanced by the longevity of Canon lenses."

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