Broadcast News

Bookmark and Share

Framestore Clinches More Clios

News Image
An Oscar-winning visual effects company and the UK's leading authority on stereoscopic 3D has continued their success into 2010 winning two awards: a prestigious animation gold for Activision's DJ Hero game and a visual effects bronze for Pepsi Rising.
Jon Collins, President of the award winning company - Framestore NY, collected the statues at Skylight Studios ceremony in Soho, New York.

With DJ Hero, Framestore had the opportunity to create 90-seconds of hi-octane HD CG, complete with original DJ characters and a fantastical club-like underworld. Director Marco Puig (Warp Films), and VFX Supervisor, Diarmid Harrison-Murray, created DJ cool through a hybrid photoreal-come-gaming look.
The project necessitated a team of 25 CG artists working intensely over 15 weeks to generate and perfect 76 HD CG shots, with final scene boasting an epic 4,800 individual dancers.

Pepsi Rising's mountain of obstacles was realised through combining giant on-set models with thousands of generated objects.
Directed by Rattling Stick's Daniel Kleinman for CLM-BBDO, the mass of seemingly unnatural and diverse objects was made to look mountainous through some cunning VFX from longterm Kleinman collaborator, William Bartlett.
In addition to the usual complex compositing of greenscreen items, the mountain contains thousands of CG models. Bartlett was supported by a team of Framestore's top CG Artists, led by Simon French, who worked around the clock to meet a tight deadline.

Framestore's Managing Director of Commercials, Helen Stanley, commented: "It's fantastic to be on the receiving end of not just one but two statues for our talented team here in London.Thank you also to our clients for handing us such ambitious projects to push our collective creativity."

Framestore previously won Clios in 2006, 2007 and 2009 for Guinness noitulovE, Smirnoff Sea and Monster Stork respectively. The Clio awards are held annually to honour creative advertising in package design, print, radio and television.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

IABM Calls For Entries For BaM Awards
IABM, the international trade association for broadcast and media technology suppliers, is calling for entries for the 2020 NAB Show Las Vegas BaM Awa
Sennheiser Supply Digital Signal Chain For Grammy Awards
Sennheiser have achieved an industry first using its Digital 6000 wireless microphone system to deliver a completely digital signal path for wireless
Audio-Technica Adds To Team
Audio-Technica has announced the appointment of Jason Williams to its team. Mr Williams joins the company as Business Development Manager, Conferencin
Pixit Media Adds To Team
Pixit Media has announced the addition of Jamie Bean to its team. With more than 20 years' experience in the Media and Entertainment industry, Bean jo
Rohde & Schwarz Team Up With zweiB
Rohde & Schwarz has teamed up once again with zweiB GmbH at the 35th International Munich Film Festival. The companies will use the R&S CLIPSTER maste
ArKaos Supplies Two Media Servers To Team Vitality
ArKaos has supplied two media servers, one 4K Studio server and one Stage server, to the new multi-million-pound Parisian headquarters of eSports orga
Production News : ITV2 Commissions Action Team
ITV2 has commissioned Action Team, a brand new 6 x 30 comedy from the creative talent behind award winning hit series Murder In Successville. Written
dock10 Expands Team
dock10 has announced the appointment of Hannah Entwistle as Senior Producer in the VFX department. In her new role, Entwistle will work with, and mana
Version2 And LED Creative Team Up For Red Nose Day
Version 2 Lighting and LED Creative recently provided support to the crew and BBC Studios Production team for Red Nose Day 2017. This year's event was
GatesAir Adds To Team
GatesAir has announced the appointment of Avery Schultz to its North America sales team. Ms Schultz will be based in Dallas and report to Mark Goins,
ChyronHego Adds To Global Sales Team
ChyronHego has announced two additions to its global sales team; Robin Adams joins the company as Managing Director, EMEA, and Paul Weiser as vice pre
DHD Audio Announces New Addition To Its Management Team
DHD Audio has announced new addition to its management team. Anne Philipp is promoted to General Manager, reporting to Managing Directors Joerg M. Deu
Clear Cut Pictures Adds To Team
Clear Cut Pictures has announced two new additions to its post producing team. Megan Rutty joins the company as a Post Production Producer, with Laura
GatesAir Bolsters Executive Team With CFO Appointment
GatesAir has appointed John Belza as Chief Financial Officer, effective immediately. Reporting to CEO Bruce Swail, Belza will oversee the finance func
ChyronHego Establishes Sports Venue Team
ChyronHego has announced the establishment of a dedicated sports venue team. The venture will feature senior representatives from the company's global