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Crystal CG International Appoints Two New Creative Directors

Crystal CG International has announced the appointment of two new creative directors to its London-based team; Will Case and Darren Groucutt.
Will joins Crystal CG International as Creative Director of its fast-growing experiential department, which creates unique and innovative digital experiences for international events, exhibitions, trade shows and museums.
Will has more than 15 years experience working in digital media and joins Crystal CG from his previous role as Head of Integrated Film at the global brand communication company Imagination, where he worked on automotive brands including Jaguar, Land Rover, Ford and Mazda.
Will's objective will be to build Crystal's experiential department not only in the UK, but also in the wider market of Europe and the Middle-East. Will said: "Crystal creates engaging, immersive and visually stunning experiences that allow people to interact with brands. The company offers an exciting opportunity to help grow an experiential practice that can extend globally. I am looking forward to finding new environments and contexts for Crystal CG's digital creations."
Darren joins Crystal CG International as the Creative Director of Film Animation, brining with him over a decade's experience in motion graphics, design and online marketing. He graduated from Bournemouth University before working as Design Director at Bermuda Shots, where he worked with leading brands such as MTV and Channel 4. He then led the motion graphics department at digital communications company JPMH, where he produced campaigns for brands such as Blackberry, Kodak and Oxfam.
Darren commented: "I am passionate about design and animation for consumer brands and look forward to bringing my knowledge and experience to help Crystal CG enhance its presence in the FMCG market. This is a particularly exciting and creative time for the company, particularly as we work towards delivering the digital designs and animations for the 2012 Olympics."
Gilles Albaredes, Managing Director of Crystal CG International, said: "We are thrilled to welcome Will and Darren to the Crystal CG International team. Between them they have invaluable experience that they can use to help expand, strengthen and shape the company, and we look forward to working with both of them."
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