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29/04/2010 Brings Quality Content To Metacafe

An independent video rights distributor has provided thousands of premium TV clips to Metacafe, the leading independent video entertainment site, for its new UK TV clips hub -
With more than two million unique monthly viewers to Metacafe, the deal provides a new key outlet to broaden distribution content produced by (MVR) clients.
The content supplied by MVR will include Mr Bean, Father Ted, How To Look Good Naked, FATV and many more. MVR, whose board members include Kelvin MacKenzie and Peter Bazalgette, retains the exclusive right to sell in-stream advertising of its content on Metacafe.
Ashley MacKenzie, Chief Executive Officer at MVR said: "With the enormous growth in demand for quality online content and the business opportunities that it brings for content owners and advertisers, MVR is delighted to team up with a leading brand like Metacafe to bring our clients' content to a wider audience. MVR's current click-through rates on our campaigns range between 3% and 8%, demonstrating the superior engagement that users have with quality, short form video."
Tim Rottach, General Manager of Metacafe UK commented: "By showcasing premium content in key entertainment categories, Metacafe is making it easy for consumers to find and discover great videos and catering to brand marketers' desire to associate with premium content and reach consumers in and around these entertainment categories. Our relationship with MVR has provided us with a simple, efficient and effective way to source significant volumes of high quality, rights cleared content in order to provide the best possible service to our users."
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