Broadcast News

Bookmark and Share
22/10/2009

Myvideorights.com Launches Prime Content Network

myvideorights.com (MVR), a leading independent rights management company in the UK, has launched the Prime Content Network, the next evolution of online video networks for advertisers.
MVR's Prime Content Network is a single VoD package, emanating from MVR distributing official entertainment content.
It offers a unique inventory of top quality content in the safe, controlled content environment that online video advertisers are increasingly demanding.
MVR currently generates in excess of 30,000,000 VoD views a month across its network and the Prime Content Network will enable high scale viewing around this top quality content.
Advertisers can have significant flexibility selecting the specific shows they want to advertise around, or buy various packages of content, targeting different demographic groups.
Through the established relationships that MVR has with platforms, such as YouTube, the Prime Content Network provides a controlled environment where advertisers can engage with their audiences who have specifically chosen to search and view their content. MVR fully manages all elements of its content entirely removing the risk of an advertiser's message running against inappropriate or unauthorised content.
MVR's Prime Content Network works with content already generating high engagement from viewers, this includes content originally broadcast on some of the UK's leading TV channels such as BBC titles; eg. Comic Relief, Armstrong & Miller, Mr Bean, Mary Queen of Shops, ITV; Ultimate Force, British Comedy Awards and Channel 4; 10 Years Younger, The F-Word, Ramsay's Kitchen Nightmares, Father Ted and How To Look Good Naked.
Ian Samuel, MVR's Advertising Sales Director is currently building a sales team to broaden the penetration of MVR's Prime Content Network in the agency market. However, brands like Guinness, Nokia, Konami and Baileys are already using MVR's Prime Content Network to reach their consumers. Early results are impressive with campaigns generating click-through rates in excess of 4% regularly.
Ashley MacKenzie, CEO and Founder of MVR, said: "Our Prime Content Network offers advertisers a simple, impactful way of buying millions of extremely high impact VoD views in the UK. Blue-chip advertisers can now reach very large audiences engaged with the best content the UK has to offer and be certain of the content around which they are placing their valuable brands."
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

31/05/2017
SIS LIVE Further Extends Anylive® Connectivity Network
SIS LIVE has further extended its Anylive® connectivity network to 25 horse racecourses throughout Ireland for television and data services to bookmak
26/10/2017
Cineo Lighting Expands European Reseller Network
Cineo Lighting has announced a new initiative to grow its list of European resellers in response to an ever-growing catalog of lighting technology sol
25/10/2017
Dejero To Showcase Solutions For IP Network Blending And Video Compression Technology
Dejero is to showcase solutions for IP network blending and video compression technology in support of remote and mobile broadcasting at the FOR-A® bo
24/07/2017
Flexible Archiving With Cubix
Ortana Media Group offers a wide range of products for use in broadcast content ingest, archiving, processing and distribution. These are available fo
29/08/2017
Tektronix Helps Content Creators Solve Critical Challenges
New technologies such as 4K, Wide Color Gamut (WCG) and High Dynamic Range (HDR) allow video content creators to create stunning images and content fo
17/08/2017
GMIT Launch Enhanced RelayCaster For Live Content Contribution
GMIT will showcase its newly acquired RelayCaster and CodecCaster products for the first time at IBC2017 since acquiring the technology of Motama GmbH
05/04/2017
Spot & Spin To Launch Pay-As-You-Go Content Management Services At NAB
Spot & Spin is to launch its range of pay-as-you-go content management services at the the 2017 NAB Show in Las Vegas. "Spot & Spin gives film and tel
29/04/2010
Myvideorights.com Brings Quality Content To Metacafe
An independent video rights distributor has provided thousands of premium TV clips to Metacafe, the leading independent video entertainment site, for
19/02/2002
Canopus launch MVR-1000 MPEG authoring solution
Canopus Corporation, based in London and makers of digital video editing systems, have announced the release of MVR-1000 – a real-time MPEG encoding a
05/01/2018
NexGuard Teams Up With Kaleidescape
NexGuard has announced a new partnership with Kaleidescape to protect high-value, high-quality video content. NexGuard's watermarking solution has bee
06/07/2017
Object Matrix To Demonstrate Digital Content Governance Solutions
Object Matrix will be demonstrating its Digital Content Governance solutions at the Society of Motion Picture and Television Engineers (SMPTE) in Sydn
27/03/2017
Vimond Media Solutions Announces Improved Workflow For Rights Manager
Vimond Media Solutions has announced the launch of an improved version of the Rights Manager module at NAB 2017. The solution has been developed in cl
16/11/2018
Shutterstock Announces Content Integration Within Final Cut Pro X
Shutterstock announced a new content integration within Final Cut Pro X. The Shutterstock extension is the only stock footage extension to be integrat
02/08/2017
StreamGuys To Showcase Monetisation Maximising Tech At IBC 2017
StreamGuys is to showcase how it helps broadcasters maximise monetisation efforts for dynamic ad insertion within on-demand content at the upcoming IB
02/10/2017
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training