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22/10/2009 Launches Prime Content Network (MVR), a leading independent rights management company in the UK, has launched the Prime Content Network, the next evolution of online video networks for advertisers.
MVR's Prime Content Network is a single VoD package, emanating from MVR distributing official entertainment content.
It offers a unique inventory of top quality content in the safe, controlled content environment that online video advertisers are increasingly demanding.
MVR currently generates in excess of 30,000,000 VoD views a month across its network and the Prime Content Network will enable high scale viewing around this top quality content.
Advertisers can have significant flexibility selecting the specific shows they want to advertise around, or buy various packages of content, targeting different demographic groups.
Through the established relationships that MVR has with platforms, such as YouTube, the Prime Content Network provides a controlled environment where advertisers can engage with their audiences who have specifically chosen to search and view their content. MVR fully manages all elements of its content entirely removing the risk of an advertiser's message running against inappropriate or unauthorised content.
MVR's Prime Content Network works with content already generating high engagement from viewers, this includes content originally broadcast on some of the UK's leading TV channels such as BBC titles; eg. Comic Relief, Armstrong & Miller, Mr Bean, Mary Queen of Shops, ITV; Ultimate Force, British Comedy Awards and Channel 4; 10 Years Younger, The F-Word, Ramsay's Kitchen Nightmares, Father Ted and How To Look Good Naked.
Ian Samuel, MVR's Advertising Sales Director is currently building a sales team to broaden the penetration of MVR's Prime Content Network in the agency market. However, brands like Guinness, Nokia, Konami and Baileys are already using MVR's Prime Content Network to reach their consumers. Early results are impressive with campaigns generating click-through rates in excess of 4% regularly.
Ashley MacKenzie, CEO and Founder of MVR, said: "Our Prime Content Network offers advertisers a simple, impactful way of buying millions of extremely high impact VoD views in the UK. Blue-chip advertisers can now reach very large audiences engaged with the best content the UK has to offer and be certain of the content around which they are placing their valuable brands."

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