Broadcast News

Bookmark and Share
27/10/2009

OmniBus Systems And Ascent Media Singapore Team To Power HD Lifestyle Channel

Ascent Media Singapore and OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, has announced that Ascent has chosen OmniBus iTX as the playout platform for Li TV, Asia/Pacific's first HD lifestyle channel.
Li TV - short for Life Inspired - broadcasts 24/7 throughout the region, and is headquartered in Kuala Lumpur, Malaysia.
Ascent Media Group is a leading provider of fully integrated, end-to-end services for the global digital media supply chain. Ascent Singapore is Asia's largest broadcast outsource facility and the only one to offer full-function HD playout in the region. In July, the company announced a multimillion dollar, multiyear content and rights management deal with Li TV, providing a complete automated workflow system in a shared network environment. Ascent selected OmniBus' iTX automation and playout platform for its new HD service because of the advantages offered by its modular and scalable architecture.
Aaron Shaw, Vice President of Technology and Engineering at Ascent Media Singapore, said: "The modularity of the iTX infrastructure allows us to offer a basic HD service, then to scale the system quickly and easily so it grows as our clients grow. With iTX running on standard HP hardware and software modules adding the additional functions we needed, such as animated logos, subtitling support and Dolby audio, we were able to minimise our time to market and meet Li TV's aggressive launch schedule."
The ability of the iTX platform to evolve in line with client requirements and the in-country support from both HP and OmniBus were pivotal to Ascent Media's decision.
Wee Way Klat, Managing Director of Ascent Media Singapore, said: "iTX is an enabling technology that offers us the fastest time to air and maximum flexibility for our customers. We can now launch HD services at a very aggressive price, making HD the obvious choice even for newcomers such as Li TV. Ascent is proud to continue to lead the market in Asia with the rollout of new HD services."
Fintan McKiernan, OmniBus Systems APAC Sales Manager, said: "iTX is a superb fit for Ascent Media's requirements, allowing them to offer different functionality to individual broadcast customers from a single system. These services are not limited to HD and SD uplinking to satellite - they can easily add new channels for IPTV and mobile TV using the same content, but with differentiated branding and ad insertion. And because iTX uses far less hardware, consumes less power and less air conditioning to playout TV channels, it's also the greenest and most cost-effective broadcasting solution - an advantage that increases as the channel numbers scale up."
With a roster of major-league users including AT&T, DIRECTV, Turner, CNN, ABC and the BBC, iTX is being used to drive large-scale primetime broadcasting services applications that require the ability to integrate into complex environments, provide exchanges of data with the broadcaster's business and traffic systems, and respond instantly to input from a variety of sources. 1,000 channels of iTX are in operation around the world.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

26/03/2024
FOR-A To Display Powerful Systems At CABSAT 2024
FOR-A is joining in the celebrations for the 30th anniversary CABSAT exhibition with a display of its powerful and flexible systems. Reflecting the na
20/03/2024
Pikolo Systems Group Teams Up With Actus Digital
Pikolo Systems Group has entered into a strategic partnership with Actus Digital (Actus) to streamline and increase engagement for broadcast operation
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
18/04/2023
Globecast Partners With Brklyn-Media
Globecast has formed a strategic partnership with New York City-based Brklyn-Media, provider of virtualized media management and infrastructure servic
18/04/2023
TrackIt Achieves AWS Media & Entertainment Competancy Status
TrackIt has announced that it is one of the first partners to achieve the AWS Media & Entertainment Competency status. This latest recognition confirm
14/03/2023
Big Pic Media Helps Build ELMNTL
Big Pic Media has announced its role in helping build London's latest creative studio, ELMNTL. The Shoreditch facility is built around a host of cloud
19/03/2024
MultiDyne Video & Fiber Optic Systems To Unveil New Series Of openGear Solutions
MultiDyne Video & Fiber Optic Systems will introduce a new series of openGear solutions at NAB Show 2024 that will help customers build stronger bridg
16/06/2003
Ascent Media Golden Square moves to Wardour Street
Ascent Media Management Services have announced that Ascent Media Golden Square is moving to Ascent Media Wardour Street at the end of June, due to th
08/08/2006
Ascent Media uses IBC debut to showcase range
Ascent Media, the world's largest end-to-end provider of Consulting, Post Production, Media Management, Content Delivery, and Systems Integration Serv
08/12/2010
Technicolor Netherlands Migrates NPO Commercials To OmniBus Systems' iTX
Technicolor Netherlands has installed OmniBus Systems' iTX automation and transmission system for Dutch national public broadcaster NPO (Nederlandse P
13/10/2021
GatesAir Adds Livewire+ IP Audio Networking
GatesAir has added native Livewire+ IP audio networking to its Intraplex Ascent cloud transport platform, effective immediately. Intraplex Ascent can
05/04/2007
HD Advantage Drives Forward OmniBus iTX Momentum
OmniBus Systems has announced that iTX, the groundbreaking software production and transmission system, has notched up $7.5 million in orders, with a
04/04/2023
Planetcast Chosen As Media Services Partner By Star Sports, Viacom 18 And Times Internet
Planetcast Media Services has been selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast
17/11/2006
Ascent Media Network Services Appoints Global Marketing Executive
Ascent Media today announced that Sally Reid has been appointed Vice President Global Marketing for the company's Network Services division. Reid, who
25/03/2009
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences OmniBus Systems, an award-winning provider of comprehensive broadcast automation, conte