Broadcast News
22/08/2024
World's first MAUD enabled Content Delivery Network Announced
BT Group announces that it will collaborate with Edgio, as their first partner, to integrate their CDN into its MAUD technology solution. They plan to trial delivery of EE TV content on some set-top-boxes in the live network, in the coming months. Unveiling MAUD in December 2023, this collaboration takes the technology from proof of concept to real-world application with the first live CDN deployment, paving the way for other CDNs to follow.
With the continued demand for live content and the rise of on-demand services, MAUD is a key solution to how BT Group (or any other ISP) can manage ever increasing traffic loads. Using ‘multicast' to combine single streams into a shared stream, directing it to those that want to watch the action, MAUD efficiently delivers live streaming over the internet. This technology enhances viewer experiences by providing a more reliable, quality-focused, and sustainable delivery of live streaming.
CDN's are a critical part of the content delivery path – caching (storing) content as close as possible to the customer. For MAUD-enabled CDN operators such as Edgio, the technology will provide dedicated delivery for streaming TV over the internet, allowing the delivery of live content at a higher quality, with content less likely to be impacted by other internet traffic - such as large file downloads.
Enhanced content delivery efficiency from MAUD is expected to yield cost savings for CDN operators as they can achieve seamless scalability without needing to expand hardware caches. For large scale sporting events such as the World Cup or the Euros, this can be especially valuable as it enables CDN operators instant and guaranteed scale to meet demand from millions of concurrent viewers.
MAUD enabled CDNs also offer an environmentally sustainable solution for content providers. Using up to 50% less bandwidth during peak events, MAUD technology reduces energy consumption through the use of fewer caches. For content providers, integration with the MAUD-enabled CDN requires no changes to their end player apps.
Howard Watson, Chief Security and Networks Officer at BT Group said: "BT Group's goal is to develop an efficient live streaming solution that addresses the needs of players within the content delivery path. Partnering with Edgio, we're pioneering an effective content delivery system that seamlessly integrates with CDNs, making it accessible for external content providers."
Emma Whitmore, Group Vice President EMEA at Edgio added: "Having worked with BT Group since the inception of MAUD we're delighted to be the first CDN to serve content through it. By reducing congestion in the core of telco networks, clients will benefit from a more consistent, high-quality experience. Combined with the seamless integration of our content providers, clients can easily adopt this technology in markets where there is a mix of solutions across the network."
As a key advocate for Open Caching, Edgio supports the Streaming Video Technology Alliance (SVTA) in their mission to establish standards for scalable, efficient content delivery networks (CDNs). Building on the strengths of the Open Caching proposed and accepted standards, Edgio and BT Group can quickly establish the mechanisms needed to share the required information for this partnership to succeed.
With the continued demand for live content and the rise of on-demand services, MAUD is a key solution to how BT Group (or any other ISP) can manage ever increasing traffic loads. Using ‘multicast' to combine single streams into a shared stream, directing it to those that want to watch the action, MAUD efficiently delivers live streaming over the internet. This technology enhances viewer experiences by providing a more reliable, quality-focused, and sustainable delivery of live streaming.
CDN's are a critical part of the content delivery path – caching (storing) content as close as possible to the customer. For MAUD-enabled CDN operators such as Edgio, the technology will provide dedicated delivery for streaming TV over the internet, allowing the delivery of live content at a higher quality, with content less likely to be impacted by other internet traffic - such as large file downloads.
Enhanced content delivery efficiency from MAUD is expected to yield cost savings for CDN operators as they can achieve seamless scalability without needing to expand hardware caches. For large scale sporting events such as the World Cup or the Euros, this can be especially valuable as it enables CDN operators instant and guaranteed scale to meet demand from millions of concurrent viewers.
MAUD enabled CDNs also offer an environmentally sustainable solution for content providers. Using up to 50% less bandwidth during peak events, MAUD technology reduces energy consumption through the use of fewer caches. For content providers, integration with the MAUD-enabled CDN requires no changes to their end player apps.
Howard Watson, Chief Security and Networks Officer at BT Group said: "BT Group's goal is to develop an efficient live streaming solution that addresses the needs of players within the content delivery path. Partnering with Edgio, we're pioneering an effective content delivery system that seamlessly integrates with CDNs, making it accessible for external content providers."
Emma Whitmore, Group Vice President EMEA at Edgio added: "Having worked with BT Group since the inception of MAUD we're delighted to be the first CDN to serve content through it. By reducing congestion in the core of telco networks, clients will benefit from a more consistent, high-quality experience. Combined with the seamless integration of our content providers, clients can easily adopt this technology in markets where there is a mix of solutions across the network."
As a key advocate for Open Caching, Edgio supports the Streaming Video Technology Alliance (SVTA) in their mission to establish standards for scalable, efficient content delivery networks (CDNs). Building on the strengths of the Open Caching proposed and accepted standards, Edgio and BT Group can quickly establish the mechanisms needed to share the required information for this partnership to succeed.
Top Related Stories
Click here for the latest broadcast news stories.
05/07/2019
Anevia To Launch NEA-CDN 5 Cloud-Native Content Delivery Network Solution
Anevia has chosen IBC 2019 as the venue for the European launch of its NEA-CDN 5 cloud-native Content Delivery Network solution. NEA-CDN gives operato
Anevia To Launch NEA-CDN 5 Cloud-Native Content Delivery Network Solution
Anevia has chosen IBC 2019 as the venue for the European launch of its NEA-CDN 5 cloud-native Content Delivery Network solution. NEA-CDN gives operato
17/07/2018
Broadpeak To Demonstrate Variety Of Solutions At IBC
Broadpeak is to demonstrate its variety of solutions at the IBC Show, including a CDN for managed networks and OTT distribution, origin packager, ad i
Broadpeak To Demonstrate Variety Of Solutions At IBC
Broadpeak is to demonstrate its variety of solutions at the IBC Show, including a CDN for managed networks and OTT distribution, origin packager, ad i
14/09/2015
Broadpeak Introduces New Off-Net CDN Service
Broadpeak have announced a new off-net CDN service that is specifically designed to optimize video delivery for content providers. By enabling video c
Broadpeak Introduces New Off-Net CDN Service
Broadpeak have announced a new off-net CDN service that is specifically designed to optimize video delivery for content providers. By enabling video c
19/05/2009
Level 3 CDN Launches New High-Speed Content Upload Service
Level 3 Communications has announced that it will offer its Content Delivery Network (CDN) customers a new High-Speed Content Upload service that enab
Level 3 CDN Launches New High-Speed Content Upload Service
Level 3 Communications has announced that it will offer its Content Delivery Network (CDN) customers a new High-Speed Content Upload service that enab
22/04/2015
Broadpeak Upgrades BkM100 CDN Manager
Broadpeak has released version 5.0 of its BkM100 CDN Manager, designed to simplify the delivery of pay-TV services to any screen, including TVs, PCs,
Broadpeak Upgrades BkM100 CDN Manager
Broadpeak has released version 5.0 of its BkM100 CDN Manager, designed to simplify the delivery of pay-TV services to any screen, including TVs, PCs,
06/03/2017
Edgeware Adds Akamai & Level3 Support To TV CDN Architecture
Edgeware has announced that it has added third-party support to its CDN Selector to make it easier for its customers to deliver content to wider audie
Edgeware Adds Akamai & Level3 Support To TV CDN Architecture
Edgeware has announced that it has added third-party support to its CDN Selector to make it easier for its customers to deliver content to wider audie
20/10/2011
Broadpeak To Present At CDN World Summit
A provider of content delivery networks (CDN) and video-on-demand (VoD) servers for cable, IPTV, and hybrid TV operators worldwide, have announced tha
Broadpeak To Present At CDN World Summit
A provider of content delivery networks (CDN) and video-on-demand (VoD) servers for cable, IPTV, and hybrid TV operators worldwide, have announced tha
26/02/2014
Broadpeak To Showcase Products At TV Connect 2014
At TV Connect 2014, Broadpeak will showcase a comprehensive lineup of content delivery network (CDN), live, and VOD video server technologies that add
Broadpeak To Showcase Products At TV Connect 2014
At TV Connect 2014, Broadpeak will showcase a comprehensive lineup of content delivery network (CDN), live, and VOD video server technologies that add
13/08/2019
Three Reasons Why You Should Deploy A Hybrid CDN
By Ryan Nicometo, SVP Product and Marketing, Vecima Networks The early years of OTT-TV have witnessed the rapid growth of CDNs. As we approach OTT as
Three Reasons Why You Should Deploy A Hybrid CDN
By Ryan Nicometo, SVP Product and Marketing, Vecima Networks The early years of OTT-TV have witnessed the rapid growth of CDNs. As we approach OTT as
02/08/2011
Broadpeak Announce IBC Preview
At IBC 2011, Broadpeak will demonstrate its latest content delivery and video network management solutions that have been designed with the specific n
Broadpeak Announce IBC Preview
At IBC 2011, Broadpeak will demonstrate its latest content delivery and video network management solutions that have been designed with the specific n
28/02/2020
Anevia To Introduce NEA-CDN® Content Delivery Network Solution
Anevia will introduce the latest version of its NEA-CDN® content delivery network solution to Middle East broadcasters and media channel managers atte
Anevia To Introduce NEA-CDN® Content Delivery Network Solution
Anevia will introduce the latest version of its NEA-CDN® content delivery network solution to Middle East broadcasters and media channel managers atte
13/03/2018
Edgeware To Debut New Technical Functionalities At NAB 2018
Edgeware is to unveil a new selection of technical functionalities that have been added to its online delivery platform at NAB (07-12 April). Customer
Edgeware To Debut New Technical Functionalities At NAB 2018
Edgeware is to unveil a new selection of technical functionalities that have been added to its online delivery platform at NAB (07-12 April). Customer
14/03/2018
Broadpeak® To Demonstrate Cloud PVR, Multicast ABR And More At NAB
Broadpeak® is to show a range of demonstrations to set the standard for superior QoE and efficient content delivery at NAB 2018. It is to demonstrate
Broadpeak® To Demonstrate Cloud PVR, Multicast ABR And More At NAB
Broadpeak® is to show a range of demonstrations to set the standard for superior QoE and efficient content delivery at NAB 2018. It is to demonstrate
13/06/2013
Broadpeak Announces StarHub Collaboration
Broadpeak has announced that Singapore-based communications provider StarHub has deployed its BkM100 Mediator CDN manager and BkS300 multiformat video
Broadpeak Announces StarHub Collaboration
Broadpeak has announced that Singapore-based communications provider StarHub has deployed its BkM100 Mediator CDN manager and BkS300 multiformat video
25/02/2019
Law & Crime Enhances Content Delivery Capabilities Of Its Multiscreen Service
Law & Crime, the 24/7 network dedicated to live courtroom trial coverage, has turned to Simplestream to enhance the content delivery capabilities of i
Law & Crime Enhances Content Delivery Capabilities Of Its Multiscreen Service
Law & Crime, the 24/7 network dedicated to live courtroom trial coverage, has turned to Simplestream to enhance the content delivery capabilities of i