OASYS Appoints The VAR Network To Expand Dealer Network

OASYS, a leading developer of IT-based automated playout solutions, has announced that it has appointed The VAR Network to develop and manage its European dealer network.
OASYS has built relationships with systems integrators around the world, and the management team felt it was the right time to consolidate and expand the company's reach by managing and recruiting resellers in each territory. Rather than starting from scratch, it approached The VAR Network, which provides companies with a low risk, proven approach to building and managing a successful sales channel in Europe.
Mark Errington, CEO of OASYS, said: "As our solutions continue to gain momentum around the world, we want to make them available to more markets in a controlled way. By appointing The VAR Network we are able to take advantage of its established relationships with key dealers, and make the sales process more focused around our key capabilities. We want it to be easy to see why end users should select our software, and make it simple for the reseller network to promote and deliver these effectively.
"We have been pioneering IT-based broadcast workflows for nearly two decades and we want to build on the solid reputation we have for delivering high quality, well supported solutions."
Phil Eade, Managing Director, The VAR Network, said: "We believe that the most effective route to market is through local value added reseller. OASYS has a strong portfolio of products that we can bring to our network, evangelise with localised sales tools, and manage the sales process."
(KMcA)