Broadcast News

Bookmark and Share

Sherbet complete second Seat commercial

Sherbet Director Dirk Van de Vondel has recently completed 'Surf', the follow up television and print campaign for the new model Seat Ibiza.
Following the huge success of 'Imagineering', the teaser ads embodying Seat’s philosophy of combining style and passion with advanced technology in the new model Ibiza, the 30’ and 20’ Surf ads focus on the theme of driver control and the direct steering response offered by the new Ibiza.
Van de Vondel’s unique and superbly crafted painterly animation fuses seamlessly with photographic footage to take the viewer from a winding mountain road out onto dramatic painted waves where an animated surfer twists and turns with complete control before the image transforms back to a photographic driving sequence.
“The core creative ideas based on the theme of passion and power were developed over two years by Bates and Sherbet” says Sherbet Producer Jonathan Bairstow. “It has obviously paid off with the success of Imagineering and it’s been wonderful for us to take the visual ideas further with the follow up campaign.”
Production on Surf started in April 2002 with Sherbet boarding the ads and Dream Team of Barcelona setting up a location shoot in the mountains of the Costa Brava. Enrique Mezziat directed dramatic driving shots to Van de Vondel’s specification using the flying cam mini helicopter.
The selected shots were digitised and worked on frame by frame at Sherbet by Van de Vondel and a team of specialist animators and digital designers using combinations of Photoshop, After FX, Painter, Combustion and Aura.
Before being digitised the shots were graded in five separate passes by Pete Williams at Condor in London and extensive Inferno work was done by Mike Skrgatik and Aron Baxter. Sky, road surfaces and mountains were skilfully combined from different shots and reflections on the surface of the car were manipulated for dramatic effect. Retiming was also carried out to improve the dynamic structure of the shots. Reframing was also carried out in telecine in order to match the composition between live action and animated sequences.
The TV campaign will air in the UK, Europe, South America and Asia from October 2002.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Van Diemen Unveil New Products
There are numerous new products from Van Diemen Films following a productive period by way of lens design developments by the design team for both for
Production News : ITV Announces New Consumer Series
ITV has announced details of a new three-part series, How To Spend It Well At Christmas (W/T). The consumer series will be hosted by Phillip Schofield
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
Production News : Film4 And C4 Nations & Regions Support New Talent Programme
Independent Scottish film producer Chris Young, has announced plans for a new talent development programme on Skye in May 2018. Young shared his plans
Northern Ireland Welcomes New Production
Filming is to commence in Northern Ireland this month on a new dramatization for BBC One entitled Dave Allen At Peace. The project, in which Northern
SmallHD Unveil Introduce New Reference Monitor
SmallHD has introduced its brightest reference grade monitor to date – the 1703-P3X. Double the brightness of other 17" reference monitors, the 1703-P
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
NUGEN Audio Previews New AMB Dolby Module
At the recent IBC Show 2017, NUGEN Audio showcased a beta version of its AMB Dolby Module. AMB is designed to improve workflow efficiency for a range
BES Demonstrate New Intelligent MDU
Introducing network connectivity to the range of Mains Distribution Units, BES has developed a new intelligent unit for secure remote monitoring and c
Production News : All 4 Commissions New Observational Documentary
All 4 has commissioned a new observatioinal documentary series called Prison Ink (w/t). Hosted by Tattoo Fixers' tattoo artist Sketch, the 8x11 series
AMP VISUAL TV Uses Riedel Equipment For New OB Van
AMP VISUAL TV has equipped its new 4K HDR outside broadcast (OB) van Millenium 6 with an array of equipment from Riedel Communications. Riedel gear wa
Calrec Audio's Artemis For New OB Van
Calrec Audio have announced the sale of an Artemis Light console for a new OB van for Gama Studio. The Artemis Light delivers flexibility and digital
Production News : Channel Announce New Head Of 4creative
Channel 4 today announced it has appointed Alice Tonge as Head of 4creative, Channel 4's multi award winning in-house creative agency. Reporting to Ch