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Low profile launch for Freeview

The BBC/BSkyB digital terrestrial television collaboration, Freeview, will launch at 6am on October 30 without the fanfare that greeted the birth of doomed venture ONdigital, latterly ITV Digital.
Freeview is being hailed by its operators as a fresh start for digital terrestrial television in the UK. The adapter needed to receive Freeview will be available for £99.
Andy Duncan, Director, Marketing and Communications, BBC, said: "Freeview is a fresh start for digital terrestrial television - providing a simple way for people way to see all eight of the BBC's digital television channels, including the soon to launch BBC Three, and to listen to BBC digital radio stations.
"It will also offer interactive services, linked to a wide range of BBC programmes from sport to children's and documentaries."
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