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28/03/2007

BBC Customers Get Access To High Quality Preview Clips With QuickTime 7

Customers of BBC Motion Gallery, the archive clips sales arm of BBC Worldwide, will now have access to high-quality, high-resolution online preview clips with the adoption of QuickTime 7.
Offering users seamless digital production workflow, BBC Motion Gallery preview clips take advantage of the superior quality H.264 video codec in QuickTime 7. The BBC Motion Gallery website now delivers stunning crisp, clear video with smaller file sizes that load quickly. The clip previews in QuickTime 7 will also contain a rich body of metadata, searchable via the Spotlight feature in Apple’s Mac OS X version 10.4 Tiger operating system.
“Apple continues to develop industry leading tools to service digital video professionals and QuickTime 7 is no exception. BBC Motion Gallery is tapping into the strengths of this video format to offer premiere quality online preview clips with more robust search capabilities than ever before. Our Mac-based customers can also improve production efficiencies with our recently released BBC Motion Gallery Dashboard search widget, which enables near real-time searches directly from the desktop,” said Simon Gibbs, Managing Director, BBC Motion Gallery.
"We're thrilled that BBC Motion Gallery is taking advantage of the amazing H.264 video compression in QuickTime 7," said Frank Casanova, Apple's senior director of Mac OS X Audio and Video Product Marketing. "BBC Motion Gallery is the latest example of how the industry has rallied around the fast growing H.264 standard."
QuickTime 7 makes the future of video crystal clear with features including user-friendly controls and pristine video. The ultra-efficient H.264 video codec has been chosen as the industry standard codec for 3GPP (mobile multimedia), HD-DVD and Blu-ray, which represent the future of next-generation, high-definition DVD playback. The H.264 video codec allows extra large previews with superb clarity and flow, which can greatly enhance the creative decision-making process. The clips work beautifully with Final Cut Pro and other digital editing systems.
(DS/SP)
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