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01/09/2009

Prism Sound Unveils New SADiE Software Products

Just 18 months after acquiring the internationally acclaimed SADiE brand, Prism Sound has broken with tradition by introducing a series of the world-famous SADiE products that can run as software-only versions.
Pre-release versions of the new series will be on display at IBC 2009 (Stand 8.E96) where a team of SADiE specialists will also be on hand to guide visitors through the new tools.
SADiE digital audio workstations have been used for the last 18 years in broadcast, mastering, post-production and music recording applications. Until now SADiE users have needed specific proprietary hardware to run their systems, but with the new SADiE packages, users can access all the speed, power and flexibility of SADiE on any computer running Microsoft Windows with ASIO compatible audio hardware, as well as existing SADiE5 hardware platforms.
The new products are application based and are focusing on the core SADiE expertise of radio production, TV/Film Post, Mastering, Archiving & Restoration, and high-level Sound Design. With no dedicated hardware requirements, the product range will certainly be more cost effective, taking the SADiE brand, reputation and advantages into new markets. The extended compatibility will also significantly reinforce its appeal to professional users around the world.
Jody Thorne, Sales and Marketing Manager for Prism Sound, said: "The decision to launch a native software solution was driven by key customers, including the BBC, Radio France, YLE (Finland) and other SADiE-based international broadcasters, who are extremely keen to use SADiE as the craft editor into the future, but for support reasons have been pressured by their respective IT infrastructures to use native rather than proprietary hardware. By going native, we are opening up the market for SADiE much further and making it far easier for easier for more audio professionals to benefit from our technology. It also opens doors further into the educational world as a software-based version of SADiE gives students and educational establishments a far more cost-effective entry point. This is a major development for the brand and one that we feel the market will fully endorse."
The new SADiE will be officially launched at IBC 2009. Prism Sound will demo the new systems at the show, where they can be found at Stands 8.E98 and 8.E96.
(KMcA/BMcC)
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