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03/04/2008

Prism Sound Acquires SADiE

Prism Sound, a manufacturer of premium-quality interfaces and converters for the recording and broadcast markets, has acquired the business and intellectual property rights of SADiE, formerly owned by Studio Audio and Video Ltd.
The acquisition marks a new chapter in the histories of both businesses. The SADiE brand has long been held in high regard by the pro audio and broadcast industries for the quality and performance of its PC-based digital audio workstation products. Prism Sound is best known by this market for its high end A/D and D/A converters for mastering, tracking and post production. The merging of the two businesses under the Prism Sound name creates a stronger and more potent player in the market for high-quality audio production tools.
Prism Sound directors Graham Boswell and Ian Dennis negotiated the deal after learning that SADiE Studio Audio & Video Ltd had gone into administration in February.
Prism Sound's decision to acquire SADiE was based on a number of commercial factors.
The SADiE brand name will be retained but now as part of the Prism Sound business.
Prism Sound's initial aim is to place the existing SADiE product range on a secure business and financial footing. Existing customers will have full access to product support as before using the same telephone numbers and email addresses as previously and new orders are now once again being accepted by Prism Sound's sales offices in Cambridge, UK and New Jersey, USA. Deliveries will resume almost immediately, although availability of certain products may be limited initially as a result of reduced stock levels during the period of administration.
Prism Sound's acquisition has been welcomed by Joe Bull, founder and managing director of SADiE's former owner, Studio Audio & Video Limited.
Mr Bull said: "It was a very sad day when Studio Audio & Video Limited had to be put into administration but I'm delighted that Prism Sound has stepped forward to continue supporting the brand and the customers. Prism Sound and SADiE have very similar philosophies creating the very best products for their customers - and I am sure that under Graham and Ian's stewardship the SADiE brand can thrive once again. I wish them and our customers every success for the future."
Over the next few months, Prism Sound will identify a new location that will allow it to combine both businesses in one premises. During this transitional period, the Prism Sound team will operate from SADiE's old headquarters in Stretham, Cambridge as well as the current HQ at Cowley Road.
For more information Prism: www.prismsound.com
(DS)
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