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08/04/2009

Top Tier Broadcasters Deploying Pilat Media's New Business Analytics Solution

Pilat Media has announced that several top tier broadcasters, representing over $5 billion of 2008 advertising revenue, have deployed or are in the process of deploying the company's recently introduced IBMS: Intelligence, a business analytics add-on product for the company's IBMS Sales system.
IBMS: Intelligence is expanding their existing reporting capabilities with business intelligence, transforming their IBMS Sales data into business information to support faster and more informed decision-making.
IBMS Sales provides a fully integrated platform for broadcast sales professionals to track and manage all advertising sales activities, including inventory and revenue planning, proposals and orders, preemptions and make-goods for all types of inventory. With the addition of the new IBMS: Intelligence module, business managers can easily collect data from multiple sources and obtain comprehensive historical, current and predictive views of their operations.
This enables them to identify trends, opportunities, and problems and quickly react accordingly.
Based on Oracle technology, IBMS: Intelligence consists of a data warehouse, an analysis tool and a dashboard. Logical information clusters including revenue, inventory, ratings, program costs and content P&L and client commitments can be analysed across multiple dimensions such as time periods, channels, agencies, advertisers, sales force products and markets.
The data can then be presented on the dashboard for a customisable graphical representation of business performance against selected Key Performance Indicators (KPIs) and in a variety of easy-to-understand reports.
Broadcasters can use IBMS: Intelligence to gain valuable insights into their business performance. For example, the system can produce pacing reports that show revenue generating patterns from actual bookings for certain periods in comparison to prior periods. Data analysis is based on actual bookings and supports any level of period granularity - weeks, months or quarters. Individual stations or station groups can pinpoint specific growth opportunities or problem areas that need particular attention such as a specific client's booking trends between quarters, or historical and projected revenues by client and by sales representative.
Ron Bar-Lev, EVP of Product Strategy for Pilat Media, said: "With today's challenging economic climate, it has never been more essential for broadcasters to maximise the profitability of their advertising sales and content operations, but this requires a level of control and an understanding of overall operations that standalone reporting tools don't offer.
"With IBMS: Intelligence, broadcast managers get instant access to powerful information tailored to their business needs that will help them accelerate business growth and reach long-term organisational goals. We are pleased to see so many blue chip broadcasters adopting this advanced business analytics solution."
IBMS: Intelligence is part of Pilat Media's Business Evolution Framework, a new roadmap of products and strategies which enables media companies to quickly adapt to the changes of today and leverage opportunities from future revenue streams.
IBMS: Intelligence, IBMS: OnDemand and IBMS: OnTarget will all be demonstrated at the 2009 NAB Show at the Pilat Media Stand: SU10405.
Further information is available at: www.pilatmedia.com.
(KMcA/BMcC)
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