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25/03/2009

Fox International Channels (FIC) Accelerates Launch Of First African Service With Pilat Media's IBMS

Pilat Media, a global supplier of business management software solutions to the media industry, has announced that Fox International Channels (FIC) has gone live with a new African service using Pilat Media's Integrated Broadcast Management System (IBMS) at their facilities in London.
To launch the service, FIC leveraged their use of IBMS for centralised content management, scheduling and media asset management. The flexibility of the system made the launch a fast and cost-effective process, only requiring the addition of an interface to the Arqiva playout and satellite platform selected by FIC. Pilat Media delivered the new IBMS-Arqiva interface for testing after only two weeks from the initial request - enabling the rapid deployment and launch of the new channel, Fox Entertainment Africa on February 16.
Peter Gyngell, Operations Manager at FIC (UK), said: "The IBMS system was instrumental in a quick set up for the new channel. We found the Pilat Media team to be highly responsive and efficient, allowing us to construct the new channel schedule and put the content out through the new distribution platform, reaching for the first time an entirely new audience in Africa. The flexibility of the IBMS architecture also enables us to add more sophisticated features later on quickly, such as ad overlays and other secondary events to enhance the value of our programming."
IBMS streamlines the entire content management workflow from media acquisition and rights management to scheduling, media trafficking, log preparation and analysis. Because the system leverages a single integrated database, it provides better visibility on inventory utilisation and easily enables the user to generate "what if" programming and cost scenarios. Many IBMS features have been designed explicitly to expedite the launch of new channels, including virtual channel templates, flexible rights definition, and the ability to change workflow parameters easily.
Avi Engel, Chief Executive Officer of Pilat Media, said: "Speedy deployment of new services is the name of the game in challenging economic conditions. This new channel launch by Fox International Channels is an excellent example of a broadcaster leveraging IBMS to capture a new market opportunity cost-effectively.
"The modular, scalable architecture of the IBMS system provides our customers with an economical growth path, enabling them to add new channels, new features and new delivery platforms whenever business dictates."
Further information is available: www.pilatmedia.com.
(KMcA/BMcC)
VMI.TV Ltd

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