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17/02/2011

Pilat Media Powering Mobile TV Service for iPhone

A leading supplier of business management software to the media industry, Pilat Media Global, has announced that Yes Satellite Services has launched its new YesMobile delivery service for Apple iPhone and iPad users using the company's IBMS:OnDemand, a multi-platform, nonlinear module for its award-winning Integrated Broadcast Management System (IBMS).
YesMobile is the latest offering from Yes Satellite Services' new family of video-on-demand (VOD) and broadband services, which launched in 2010 to make Yes Israel's first provider of OTT video services.
"Our long-term partnership with Pilat Media has been a key success factor in our ability to deliver new and advanced services for our customers. Since we installed IBMS more than a decade ago, it has become an integral part of our linear operation, handling all of the data for electronic program guides and media management.
"The flexibility of IBMS, with the addition of IBMS:OnDemand, has made it very easy to scale and expand to our new nonlinear IP ecosystem," said Itzhak Elyakim, Vice President of Engineering and Chief Technical Officer, Yes Satellite Services.
With the already-popular YesMobile application, Yes customers can use their iPhones or iPads to schedule programs for recording on their home DVRs, watch Yes content streamed directly to the mobile devices, and recommend specific programs to their friends via an interface with Facebook. IBMS and IBMS:OnDemand are key players in the delivery of YesMobile services, integrating with the satellite operator's NDS solutions and Rhozet Workflow System (WFS) to manage scheduling and distribution of VOD content within the operation's non-linear delivery infrastructure.
"IBMS manages content acquisition, rights, scheduling, and ingest flow for each of our nonlinear platforms, enabling us to create different business rules for each platform and handle specific features and needs," said Mr Elyakim.
"The ability to manage all of those variables within a single content system is the greatest advantage of IBMS."
IBMS supports centralized business management for multi-platform on-demand services through the IBMS:OnDemand module, which controls content ingest and creates playlists for Yes' content delivery network provider and mobile application provider. The system's ability to create rich metadata associations for nonlinear content makes it easy to mix and match titles at multiple hierarchical levels to enable delivery of compelling VOD packages and Internet services.
(BMcC/GK)
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