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30/03/2009

Twist & Shout In Australia And Asia With Zodiak Entertainment

Zodiak Entertainment, part of De Agostini Group, has announced the conclusion of license deals in Asian territories and a brand new option in Australia for its innovative music format Twist & Shout.
The primetime entertainment show has been optioned by Channel Nine Australia in a deal concluded today at MIP-TV and picked up for production by TPI in Indonesia, Star in India and ABS CBN in the Philippines. Twist & Shout has already been optioned in ten territories around the world.
Matthieu Porte, Head of Format Sales at Zodiak Entertainment, commented: "We're delighted to have signed an option deal today with Nine in Cannes for this high-impact format. Many of the hit formats of recent times have begun their success story in one or two territories before becoming global hits, such as Survivor in Scandinavia where it became a huge success. I am confident that Twist & Shout will similarly prove to be a hit in Asia and Australia, before launching to a worldwide audience."
Twist & Shout is a one hour musical talent-show with a difference. In each show eight acts go head to head in four musical duels. While they do their best to perform some of the world's greatest hits, everything is done to put them off. From an ice water plunge to singing with animals or even upside down! Each contestant tries to sing or play their best for two minutes without stopping - whatever happens.
A regular jury decides the winner of each duel but it is the studio audience which votes at the end to decide who will become this week's Twist & Shout Champions. The format was developed by The Zodiak Distillery, a group development initiative, designed to create and exchange ideas and expertise.
Further information is available at: www.zodiakentertainment.com.
(KMcA/BMcC)
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