Prime Focus Appoints Michael Constantine As Director of Global Marketing

To help continue the company's rapid global expansion, Prime Focus Group, one of the world's largest integrated Visual Entertainment Services companies, has hired Michael Constantine as Director of Global Marketing.
Reporting to CEO Namit Malhotra, he'll be instrumental in the development of the company's market and brand positioning, helping to build the group's business and reputation worldwide and oversee partner and supplier relationships.
Recent Prime Focus credits include feature films such as 'Quantum of Solace' and 'Red Cliff', documentaries such as 'Man On Wire' and 'The Beckoning Silence' and commercials for Landrover, Givenchy and Citroen.
Michael is a Senior Marketing Communications Professional, with extensive experience in international agency management (Leo Burnett, BBDO), new business and top-level multi-national and local client relations. As a former marcom agency Head of Client Service & Business Development and then CEO, Michael has worked with some of the world's leading US, European and Asian blue-chip clients including: P&G, Coca-Cola, Pepsico, Diageo, Cadbury's McDonald's, Kellogg's, Warner Lambert, Philip Morris, Moet Hennessy, Cathay Pacific, Ricoh and Fedex.
In a career which has taken him from London to Tokyo, from Athens to Manila, from Milan to Hong Kong and points in-between, he has developed a truly global perspective on business.
Namit Malhotra, CEO, Prime Focus Group, said: "Michael's appointment reflects our commitment to strategically organising and marketing our brand on the global stage to win more assignments from existing client partners, to reach important new clients and to identify and tap fresh revenue streams.
"Michael's wider strategic perspective will ensure we continue to differentiate ourselves and maximise opportunities for growth."
Michael will split his time between Prime Focus' facilities in London, India and North America, working closely with specialist division heads in each region.
Michael said: "In this challenging period for the industry, Prime Focus is committed to delivering even greater strategic value for our client partners - when they most need it. By leveraging our unique global capabilities in three world time zones, we can provide imaginative, proactive and timely solutions. Our pioneering resourcing model, integrated facilities and services ensure the delivery of a superior level of service aligned with a highly competitive pricing structure."
Further information is available at: www.primefocusworld.com.
(KMcA/JM)